Indiantelevision.com Team

(5 February 2008 7:00 pm)

MUMBAI: Sony Entertainment Television's (Set) special events and movies channel Max has brought back its popular Amitabh Bachchan Film Festival called "Ab Tak Bachchan."

Throughout the month of February, the channel will show Amitabh Bachchan-starrer films like Muqaddar Ka Sikandar, Laawaris, Don, Yaraana, Agneepath, etc on weekdays at 8 pm.

In addition, Max has announced a promotional campaign "The Greatest Amitabh Bachchan Movie Ever" poll, for which the channel has dedicated a website called www.abtakbachchan.com, where the poll will be hoisted.

Besides, there will be a host of interactive elements on the website like the "Amitabh Bachchan Quiz," and "What kind of Bachchan Are You - Personality Test" along with downloads and trivia.

Max EVP and business head Sneha Rajani said, “The 'Ab Tak Bachchan' special is the second edition of our humble tribute to the most spectacular star of the millennium. When we showcased this festival for the first time last year, the response was stupendous and we were inundated to come up with season two of the festival. This time around, we have coupled this with ‘The Greatest Amitabh Bachchan Movie Ever’ poll. I am sure that both these initiatives will captivate the audience.”

There is also the option of leaving one's vote followed by name and contact number, by calling 5052525 (IVRS).

The voting will end on 29 February.

Commenting on the website, Max VP of marketing T Gangadhar said, “This occasion provides the perfect platform to trigger off a passionate debate amongst Bachchan's fans as to which movie deserves to be voted as his best ever. With abtakbachchan.com, we will be offering a universal platform to not only his fans in India but even those globally. Bachchan enjoys a phenomenal following across borders, genders, races, ages, and we are happy to extend the euphoria across all these segments.”