Share of Channel Genre.

• General Entertainment Channel led with 1/3rd share, followed by News and Music Channel with 23 per cent and 15 per cent shares, respectively, during 2007.

• Social Advertisements topped the category chart on General Entertainment Channels, followed by Toilet Soaps and Shampoos.
• Cellular Phone Service took first position in the category list of News Channels whereas Music channels stood at second place.
  

• During 2007, Print Media advertising on TV increased by 45 per cent compared to 2006.
• Advertisements volumes of Radio Channel promotion grew by 172 per cent during 2007 over 2006.

Among the top 10 Exclusive advertisers, two of the advertisers viz. Ministry of Overseas Indian Affairs and Trinayani had advertised for the social cause. Top New Brands advertised on TV.

Top three new brands on TV were Home Shop 18, Moser Baer DVD/VCD and Ponds Age Miracle during 2007. Share of Commercial, Programme/Channel Promotion and Tag Promo.

During 2007, commercial advertising had maximum share of 41 per cent followed by Programme/Channel promotion and Tag Promo with 33 per cent and 26 per cent shares, respectively. Growth in average advertising frequency on TV.

Average advertising frequency per day on TV grew by 13 per cent during 2007 over 2006, whereas it rose by 65 per cent during 2007 compared to 2004. Watch out for forthcoming interesting analyses in future.

(Analysis from AdEx India - A Division of TAM Media Research)