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 While
such screens are now present in multiplexes and other consumption
spaces, this is the first time that petrol stations are being
used as a media vehicle. The initial launch in select outlets
in Delhi was done with much fanfare at the BPCL Defence Colony
Retail Outlet. In a phased manner, this will be spread over
prominent locations among 7,500 BPCL outlets across the country,
informs an official announcement.
Speaking
on the occasion, BPCL executive director Sanjay Krishnamurti
said, "It has always been our endeavour at BPCL to introduce
innovations that attract customers and make the buying experience
at petrol stations more enjoyable. The high level of IT capability
in the organisation is being utilised to drive various new
business initiatives as in this case. The added attraction
of the screens will increase footfalls both at the forecourt
of the retail outlets and in the In & Out stores. The
medium would be also leveraged to communicate information
to the public on oil conservation, safe driving habits and
other public service messages."
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