(5 February 2008 1:05 pm)

MUMBAI:Warner Bros Motion Picture Imaging and Mumbai-based Prime Focus have entered into a strategic alliance that will allow both companies pool their resources to offer digital post production services worldwide.

The agreement allows both companies to manage their workflows more efficiently between Warner Bros. MPI in Burbank, and Prime Focus’s facilities throughout multiple locations in India and London as well as in New York, Vancouver, Winnipeg and Los Angeles.

The alliance comes on the back of Prime Focus' $ 43 million acquisition in December of US-based Post Logic Studios and Frantic Films. Additionally, in September last year Prime Focus acquired the Ronnie Screwvala-promoted UTV Software Communications' post production business.

“Working with Prime Focus not only gives Motion Picture Imaging a global footprint, it allows both our companies to provide our clients, wherever they are working, with convenient facilities, expanded capacity and the complete range of digital services for their films,” said Chuck Dages, EVP, Warner Bros. Home Entertainment Group.

“As part of our global agenda of providing high end digital creative services to clients around the world, this alliance with Warner Bros allows us to extend our pipeline across continents and various verticals within our business. Warner Bros. is continuously creating content across a wide variety of mediums and on a scale that will be well served by this expanded pipeline,” says Namit Malhotra, managing director, Prime Focus.

Malhotra adds, “The strategic alliance with MPI underscores our ability to service not only Warner projects, but also all the other esteemed clients of the company. It is indeed something that will create great value going forward for both companies and we truly are delighted with the development of this relationship.”

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