25 February 2008Newsletter SubscriptionEmail this Page

Volume 20 - Issue No: 17








Special Report

English GECs: Localisation and variety the road ahead
 English GECs look at increasing variety in their offerings and breaking out of a mould.

 

Media, Advertising & Marketing Watch
Get set for a mythological crossfire in Hindi GEC space
 Hindi entertainment television is all set to ride the spiritual bandwagon this summer; Star Plus and 9X to separately launch Mahabharata and Sony to re-run Jay Hanuman.

DD Direct to add channels, woo subscribers
 DD Direct Plus in talks with Tara Bangla & Korean TV to add to existing offering of 42 TV channels; wooing Indian channels by lowering carriage fee from Rs 10 million to Rs 2.5 million.

UTV moves Madhya Pradesh High Court against ban order
 Following the ban on the screening of Jodhaa Akbar in MP, UTV moves the state High Court to get the order revoked.

AAAI's Goafest kicks off on 3 April

Kingfisher launches Explocity Great Food Guide

MasterCard to debut 'Land' spot during Oscar broadcast

IPL ropes in Hero Honda as co-sponsor

Britannia launches Tiger Banana biscuits

Lintas Media Group bags AOR of Dr. Batra

MTV calls youth to flirt with Zayed Khan and VJs

Nick to air 'Roary the Racing Car' from 25 Feb
Dubailand, Hit Entertainment in strategic alliance
Disney to create theme park attraction based on 'American Idol'

NDTV to expand documentary slot from mid-March

Amazing Race Asia 2 strikes a chord in Singapore, Malaysia

Zee Studio partners Palador for world cinema

Singapore to host 1st Youth Olympic Games in 2010

Oscars channel launched on YouTube

Sports to drive consumption of TV online: Report

Guruji.com launches Gujarati language search

BBC iplayer attracts new users

TV Ratings
Top 10 Programmes (03/02/2008 to 09/02/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (03/02/2008 to 09/02/2008)
Zee TV
Star Plus
Sun TV
Star Sports

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Ramadoss asks I&B to take action against 'surrogate' ads
    		•  IPL: The billion-dollar baby causes worldwide frenzy
    		•  Will IPL help cricket match football's popularity?
    		•  Sanjay Khan challenges order to pay Rs 7 cr to Prasar Bharti
    		• New Bluetooth solution provides cricket updates
    		• Yum! Taco Bell to tickle Indian taste buds
    Source: Economic Times
     
    		• Subir Gokarn: Cricket de-coupled?
    		• Hind Sanitaryware plans product blitz
    		• PepsiCo to make India sourcing hub for juices
    Source: Business-Standard
     
    		• Hero Honda is IPL associate partner
    Source: The Hindu
      
    		• IPL matches: Sony eyes sponsors to sell air time
    Source: Times of India
      
    		• BPCL to enter entertainment retail, ad sector
    Source: Indian Express
    		• Ad of the Month: The power of a bite
    		• Top of the Mind | Reaching ‘Xtreme’ heights
    Source: Livemint
     
    		• Ramadoss asks I&B to take action against 'surrogate' ads
    		• Beware, online offers may not be as cheap as are advertised
    		• 'Start marketing other sports like cricket'
    Source: DNA
      
    		• Satyam gets a sports kick after Fifa deals
    		• Ban surrogate ads, health ministry tells I&B
    		• The Great Indian Cricket Tamasha
    		• IPL: Pied Piper at the gates of dawn
    		• IPL hype might impact India’s Beijing Olympics preparations
    Source: Financial Express
      
    		• PepsiCo looks to export citrus fruit concentrate from India
    Source: Hindu Business Line
     
    International News
    		• U.K. ASA Reports Gambling Ad Compliance
    Source: www.online-casinos.com
     
    		• Lippert Critiques MasterCard's Latest
    		• Lowe's Pulls Ads From 'Big Brother'
    		• Study Points to Analog TV Hot Spots
    		• Swimsuits Bring Success to SI.com
    		• Horizon Expands Scope of Services
    Source: Ad Week
     
    		• 32nd annual ADDY Awards recognize the best in regional advertising
    Source: BusinessNorth.com
     
    		• J&J Unveils Webisodes to Reach Hispanic Consumers
    Source: Brand Week
     
    		• Liberals will seek independent opinion if Tory attack ad airs
    Source: Canada
    		• China's online advertising market near 11 bln yuan
    Source: Xinhua
     
    		• Microsoft agency sees challenges in Web ad formats
    		• UN gears up for its first global TV ad
    Source: Guardian
     
    		• Coke prepares video-game led advertising
    Source: mad.co.uk
     
    		• Advertising.com debuts two new teams
    Source: Netimperative
     
    		• Musical artists win bigger piece of radio ad revenue
    Source: CTV
     
    		• Sina’s Strong Ad Revenues Boosts 50% Net Income Growth
    Source: RedlineChina
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