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NDTV
Producer Gunjan Jain - who recently attended the Mumbai International
Film Festival for documentary, short and animation films to scout
for good films – told indiantelevision.com that the
half-hour and one hour slots may be alternated depending on the
length of the films received by the channel for telecast.
She
also clarified that though the initial agreement had been with
PSBT, the channel was also prepared to telecast documentaries
by other producers. She had seen some good films in Mumbai and
submitted her report to the channel.
According
to a PSBT spokesperson, the partnership provides an ideal platform
for the exploration of myriad issues that these documentaries
deal with, and for enhancing the viewership of powerful and insightful
content. The effort will go a long way in creating and encouraging
a public culture of documentary appreciation and engagement.
Renowned
filmmaker and PSBT Chairperson Adoor Gopalakrishnan said, “We
welcome exposure for the excellent films produced by PSBT on a
private commercial channel. With the terrible decline in the standards
of commercial television, this is a very praiseworthy effort by
NDTV. Our films are produced by independent filmmakers, most of
them young, partially funded by Doordarshan. The future for public
broadcasting lies in efforts such as these that demonstrate the
potential of public-private partnerships.”
PSBT
is a non-profit trust that represents the confluence of energies
to foster a shared public culture of broadcasting that is exciting
and cutting edge. PSBT’s pioneering work revolves around
the creation of independent films that are socially responsive
and representative of democratic values. It seeks to situate a
new vocabulary and activism at the very heart of broadcasting
in India and this endeavour will open up new spaces for engagement
with the form and content of documentary films in the mainstream
public media.
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