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Last
month, more than 2.2 million people watched
a programme on BBC iPlayer, with approximately
11 million TV programmes streamed or downloaded
on demand.
This
complements the 15.9 million radio downloads
during January (rising from 13.4 million
in December) and totalling 27 million requests
for TV and radio programmes.
The
research reveals that the number of visitors
to the whole of bbc.co.uk has increased
by over a quarter in the past year.
There
was an average of 20 million UK visitors
weekly to bbc.co.uk across January, marking
an increase of 29 per cent on the corresponding
period in 2007, driven chiefly by BBC iPlayer
(accounting for up to 1.3 million unique
visitors weekly), news, sports and weather.
Programmes
which performed particularly well on BBC
iPlayer include Ashes To Ashes, coverage
of the Six Nations clash between England
and Wales and Life in Cold Blood.
BBC
Future Media and Technology director Ashley
Highfield says, "While it's still early
days, early indications are that BBC iPlayer
is having a significant effect in attracting
new users to bbc.co.uk.
"To
build on this initial success, we continue
to reach out to audiences wherever they
are, and we now have BBC-branded channels
on Yahoo! and partnerships with MSN and
Blinkx going live soon.
"These
enable you to watch highlights and excerpts
of BBC programmes, as well as clicking on
a link to watch the full programme on BBC
iPlayer.
"In
addition, we are introducing new features
on the BBC iPlayer homepage, including improved
navigation options and programme recommendations."
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