Indiantelevision.com's The Ad Linx Reporter dated 21 April 2008 - Global and Indian advertising news, information and data at your fingertips

21 April 2008

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Volume 20 - Issue No: 56

Special Report

Marathi GEC space: Zee Marathi winner in numbers game
Marathi GEC market expands to Rs 2 bn; Zee Marathi leads with 46% channel share.

Media, Advertising & Marketing Watch
Pyramid Saimira to invest Rs 4 billion in Chinese JV
Pyramid Saimira to invest Rs 4 bn in joint venture company with China Society of Music Research Board.

Cable: You Telecom buys Scod 18
Citigroup's You Telecom buys majority in Scod 18; JV with Mumbai's cable distributors to invest Rs 1.2 bn.

Source: www.indiantelevision.com

Today's Newsbreakers.......India

	Spice wins title sponsorship for Mohali IPL team
	HCL looks to expand in media & entertainment biz
	Videocon Group, Auto Cars join hands
	IPL changes its own rules within a month
	Source: Financial Express

	Sony hits Max-imum with IPL
	`We will launch our film channel by August`
	European firm buys Dabur for Rs 880 cr
	Videocon eyes Rs 10K cr turnover from cash and carry
	A Kiran of hope for ICL
	Abhishek Ind forays into retail space
	Source: Business-Standard

	Website launched for buying and selling advertising space
	ICC will have to adjust IPL in its calendar: Dhoni
	IPL daily tickets find more takers
	Obama accuses Clinton of 'slash and burn' tactics
	Mobile drinking water vehicles launched
	Source: Hindu

	Life’s a pitch: Baseball whacks IPL teams out of money park
	Source: Indian Express

	IPL's richest worth less than 1/10th of top US baseball team
	Google loses search ad
	Source: Hindustan Times


	Hanes ads run into global controversy
	Warburg leads race for stake in Laqshya
	Let the artist's imagination run riot!
	Now, Darsheel tells kids to be cool with Horlicks
	PepsiCo misses IPL action, Coke thunders
	Warburg leads race for stake in Laqshya
	Hillary, Obama hit each other in attack ads
	Mjunction in talks to buy out IPFonline for $20 million
	McCann India's Hanes ads run into global controversy
	Source: Economic Times

	Ad-space now on sale, on the Net
	Source: The Statesman

	BCCL to sell 25% stake in Zoom to Merrill Lynch for Rs120 crore
	IPL arrives in style
	Source: Livemint

	Consumer durable firms feel the heat of rising steel costs
	Foreign equity infusion in Hero’s single brand retail venture okayed
	Godrej to expand product portfolio
	Source: Hindu Business Line

International News

	U.S. Lags in Social Media Creation, per Survey
	CW Won't Stream 'Gossip Girl'
	Ad Groups Challenge FTC Guidelines
	HP Shifts Overseas Chores to BBDO
	NBC: New Web Shows, Pact With Omnicom
	Source: Ad Week

	Justin Timberlake Hits High Note with IMG Deal
	Corona Extra Chills with Cinco de Mayo Crowd
	Sony Adds Digital Cameras to HDNA Effort
	Source: Brand Week

	Mexican avocado group launches TV ad contest
	Source: Packer Online

	AOL to cut about 100 jobs in Web ad-selling unit
	Source: Philippine Daily Inquirer

	HP Signs Strategic Marketing Agreement with Omnicom
	Source: Media Workstation

	Internet job ad for hit on love rival
	Source: Daily Telegraph Australia

	Sir Martin Sorrell of WPP sees big role for advertisers in films and TV
	Source: Times Online

	SFDA Wants Better Pharmaceutical Advertising
	Source: China CSR

	Australian Media Advertising Growth May Slow, Review Reports
	Source: Bloomberg

	Claire Beale on Advertising
	Source: Independent

	ON ADVERTISING Ad buying goes digital
	Source: International Herald Tribune

	AdMob releases March advertising request figures
	Source: Mobile Europe

	Clear Channel ad division signs airport deal
	Source: Arizona Republic

	Facebook User Sues Over Beacon Ad Program
	Source: Gigalaw

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