Indiantelevision.com Team

(19 April 2008 4:00 pm)

MUMBAI: Burson-Marsteller, a public relations and communications firm, has formed Burson-Marsteller South Asia Network (BMSAN) to strengthen its footprint and services in the South Asian region.

Recognising the emerging economic strength of the region, growing at over six per cent per annum, the firm has signed strategic alliances with independent public relations companies across Pakistan, Bangladesh, Sri Lanka and Nepal to establish the network.

Burson-Marsteller vice chairman, global development Bill Rylance said, "Creating new avenues for growth and network expansion is our strategic priority and we see South Asia as an important growth engine. The agreements signed significantly strengthen our footprint and services in the region."

The network will be coordinated through Genesis Burson-Marsteller, a wholly owned B-M company in India.

Genesis Burson-Marsteller CEO Ashwani Singla stated, "Our Indian and multinational clients are increasingly looking for public relations solutions and reach in the region. The South Asia Network will offer clients the highest return-on-investment on their communication spends by combining the best available local expertise, seamless reach across countries and integration from India”.