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MUMBAI:
Omnicom Media Group Digital (OMD) has signed a content deal
with NBC Universal. As per the terms of the deal, OMD along
with newly created NBC Universal Digital Studio will develop
and produce branded content for NBC digital properties.
In
addition, OMD's East Coast digital director Suhaila Suhimi
will join the new studio as director of brand strategy.
Suhimi
will report to Cameron Death, former MSN executive who was
named NBC Universal's vice president of digital content last
October and will now serve as vice president of the digital
studio.
Digital
Studio's first productions are a science-fiction series Gemini
Division and an unusual comedy about a college-aged zombie,
Woke Up Dead, said an official release.
Intel,
Cisco Systems and Microsoft are among the first brands involved
with the development of Gemini Division, the statement
said.
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