Indiantelevision.com Team

(19 April 2008 6:00 pm)

MUMBAI: LeagueOne marketing services has been selected by DLF Recreational Foundation for marketing solutions that is to be executed at its property, DLF City Club in Gurgaon.

While DLF Recreational Foundation is the socio-recreational arm of DLF hotel holdings, LeagueOne is an in-store retail network.

DLF City Club has approximately 5,000 families with around 18,000 members, owning and staying at various DLF properties across Delhi and NCR.

LeagueOne is developing and will execute a full one year marketing programme which hopes to enhance the experience of the members.

These programmes will include innovations such as Play Night every fortnight, Kids Saturdays, periodic Ladies Special and Corporate Sessions, in addition to continuing DLF May Queen for the fourth year and Mrs DLF pageants.

LeagueOne will provide reach for the programme details which are to be viewed at its LeagueOne Advantage outlets across Delhi, Gurgaon and Noida.

This initiative is for the general residents who can relate with the activities being undertaken by DLF City Club.

LeagueOne MD Rajiv Gupta said, " The concept of retail marketing coupled with premium establishments like the DLF City Club is to maximize experience of all stakeholders, the consumers, establishments, retailers and brands through interactive and informative activities, on an ongoing basis."

Further adding to his statement, Gupta added, " LeagueOne's Internetwork of Retail is one such innovation which is building a unique bond between Customers, Retailers and Brands to explore and rediscover each other".