10 April 2008Newsletter SubscriptionEmail this Page

Volume 20 - Issue No: 50








Media, Advertising & Marketing Watch

Nimbus to re-brand its channels as Neo Cricket and Neo Sports
 Neo Sports Broadcast to re-brand Neo Sports as Neo Cricket from 10 April; Neo Sports Plus will be Neo Sports.

 

Trai fallout: DTH to get channels at lower cost
 Broadcasters will soon have to offer to DTH their channels at a price which is at least 50% less than what they give to cable networks in non-Cas areas; can't also sell single bouquets.

Reliance ADAG buys digital images biz of US firm for $7.5 mn
 Reliance Big Entertainment buys out the Digital Images biz of US-based DTS for approximately $7.5 mn; this will help the Reliance ADAG company to cater to the 3D content market.

UTV to launch World Movies titles on home video
 UTV is launching titles from its World Movies catalogue on home video in May; has library of 500 movie titles.

Percept OOH bags outdoor duties for BILT

Juhi Chawla is brand ambassador for Rooh Afza

Kingfisher Airlines is IPL's official airline

Sab joins stand-up comedy race with Comedy Ka King

Willow TV gets IPL broadcast rights for the Americas

Disney unveils 10 3D movie line-up till 2012

Pix, Amritraj call for screenplay treatments for 'Gateway'

BBC Arabic launches on E-Vision in UAE

Animal Planet announces filmmaking contest

TV Ratings
Top 10 Programmes (23/03/2008 to 29/03/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (23/03/2008 to 29/03/2008)
Star Plus
Zee TV
Sony Entertainment TV
Sun TV
Neo Sports

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Indiatimes wins Abby Silver
    		• JWT India-ADK JV to add Japanese business
    		• Ripleys chooses B'lore to strengthen its brand equity in India
    		• IPL serious competition for TV soaps
    		• PVR, Adlabs, SET Max in talks for screening rights of Twenty20
    		• Some media accreditation terms still harsh: Editors Guild
    		• Verizon sues Time Warner Cable over advertising
    		• STAR in talks to acquire majority stake in Asianet
    Source: Economic Times
     
    		• ‘The Govt has no real justification to get involved’
    		• Max to launch new campaign to promote IPL
    		• Cleartrip.com to soon launch international products
    		• P9 Cinema Activation renamed
    		• Of awards, cheers and high drama!
    		• Surrogate advertising
    		• A date with enterprise
    		• Beyond the sun, sand and surf
    		• Meet on employer branding
    		• Toyota contacting vendors for small car
    Source: Hindu Business Line
     
    		• IPL gets Bollywood-studded
    		• Electric bikes and 3-wheelers to hit Punjab roads soon
    Source: Financial Express
     
    		• Consumer choice & live cricket
    Source: Livemint
      
    		• Yahoo to test Google ads as it faces Microsoft deadline
    Source: Times of India
     
    		• City Corporation begins pulling down billboards
    		• IPL coverage: Editors Guild of India’s reservations on revised terms
    Source: Hindu
     
    		• Interview ad, Delhi meet to fight crisis
    Source: The Telegraph
     
    		• Creating sports brands is about right mix, patience
    		• MTNL may enter Virgin-like branding deal
    		• England plans EPL to rival IPL
    Source:DNA
     
    		• Reliance brings UK footwear brand
    		• Turner to launch world movie channel in India
    		• Frameboxx plans major expansion
    		• Future`s PE arm picks up 10% in Percept for Rs 65 cr
    Source: Business-Standard
     
    		• Bollywood 'Bad Man' stars in new PETA ad
    Source: KalingaTimes
     
    International News
    		• News Corp ad network buys stake in Utarget
    		• Singapore fines cable firm for ad with lesbian kiss
    Source: Reuters
     
    		• BMW to Sponsor 'Mad Men'
    		• Univision, Nielsen Unveil Research Tool
    		• Ad Nets to Proliferate
    		• Yahoo! in Search Ad Test With Google
    		• Adobe Prepares Media Player
    Source: Ad Week
     
    		• CreateAds.com adds iStockphoto images to offering
    Source: DM Europe
     
    		• Coke Launches Clothing Line Made from Plastic Bottles
    		• MLB, One A Day Sign Marketing Deal
    		• Bausch & Lomb Thinks 'Pink' in New Campaign
    		• Supervalu Launches Organic Line
    		• McDonald's Begins Mobile Coupon Test
    Source: Brand Week
    		• QuickPlay partners Amobee for ads
    Source: Mobile Entertainment
     
    		• UK ASA Bans Kane & Lynch Ads 5 Months Post Launch
    Source: Gaming Today
     
    		• Advertising.com Launches Ad Interface for Publishers
    Source: ADOTAS
     
    		• Ryanair accused of unfair advertising
    Source: CNN International
     
    		•  Bundesliga set for bum-deal advertising
    Source: Yahoo
     
    		• eMarketer Revises Online Ad Spend Numbers
    Source: Earthtimes.org
      
    		• Philips Licenses TV Brand to Funai in US
    Source: CNN
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