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MUMBAI:
The Indian Premier League (IPL) has signed a deal with Willow
TV, following which the latter has got IPL broadcast rights
for the US, Mexico, Central and South America and the Caribbean.
The
rights cover television, radio, broadband and the internet.
The
deal was signed by WSG which is marketing the TV rights for
the IPL globally.
IPL
chairman and commissioner Lalit Modi said, "BCCI-IPL would like to welcome
Willow TV, as its broadcast licensee, and is pleased to be working with Willow
TV on the broadcast of the DLF IPL in the Americas and is confident that this
will be a successful working partnership.
"We
are sure the cricket fans in America could look forward to
an exciting lineup of matches as international and Indian
cricket stars compete with each other to offer the best of
cricketing action."
WSG
president South Asia Venu Nair says, "The popularity of cricket in this part
of the world is immense. With the introduction of IPL, international players who
were one time opponents stand a chance to be playing in the same team, which makes
IPL very exciting to its viewers.
"We
are glad to partner with Willow as they have one of the best
distribution networks and have a very large subscriber base
in this region."
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