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MUMBAI:
BBC Arabic has extended its television availability in the UAE.
It has partnered with the UAE-based cable TV platform, E-Vision
for this.
BBC
Arabic's news and information programming is now available to
audiences in the Emirates via Channel 41 of E-Vision.
This
is the first local cable agreement for BBC Arabic television. The partnership
with E-Vision further reinforces the BBC's multimedia presence in the UAE.
BBC
World Service head of business development (Africa and Middle
East) Simon Kendall said, "We are delighted that viewers
in the UAE will be able to watch BBC Arabic on the E-Vision platform.
"We
have always had a strong and loyal audience to our radio and online services in
the UAE. Through this agreement, our new Arabic television service is even more
accessible to audiences in the country." BBC
Arabic head Hosam El Sokkari says, "This is exciting news. The launch of
our programming on the E-Vision cable platform in the Emirates means further expansion
of the BBC Arabic audience base in the Arab world.
"We
know our viewers in the UAE a key regional and international
business hub want excellent international news. With our
unique experience of bringing the key issues of region and world
to Arab audiences, we will deliver just that, and in turn, involve
our audience in an authentic dialogue on the issues that reflect
their lives."
BBC
Arabic is also distributed free to air by Arabsat, Eutelsat and
Nilesat satellite systems.
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