8 June 2006 Newsletter Subscription Email this Page Volume 15 - Issue No: 75


Media, Advertising & Marketing Watch








 

Worldspace associates with BBC & TWI for World Cup
Worldspace has announced that subscribers in India can get the inside track on the world's most popular sporting event as its channel Play! kicks off its coverage of the FIFA World Cup 2006.
 
 

Star’s news partner ABP charts expansion plan
Star’s news partner ABP Group's expansion plans envisages niche news channels, film production, online & mobile biz model.

Sony-Discovery reach agreement with Dish TV
Dish TV reaches mutually agreeable terms with Sony-Discovery One Alliance distribution bouquet to carry their channels.

Lintas IMAG bags Indian army advertising account
Lintas IMAG is on a roll. Close on the heels of bagging the Reliance Petroleum retail business, the agency has now bagged the Indian Army advertising account.

Sahjwani is Zoom's chief creative & programming head

Huntsman ropes in Rajpal Yadav as brand ambassador

Shemaroo in marketing initiative with Planet M

OMD, MTV US strike convergent ad deal

Mobile2win launches CAFU football game on mobile

BBC World launches ad campaign to in New York City

MTV to air PSAs of Fifa, Unicef initiative globally

Radico Khaitan brands win Monde Selection Awards

India a key TV market for Fifa: Blatter

30 billion viewers expected to watch World Cup

Fifa WC sponsors make early gains in Europe

TV Today mulls Mumbai Aaj Tak

Ad Mad World
Your Number is up!

TV Ratings
Top 10 Programmes (17/04/2006 to 23/04/2006)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (17/04/2006 to 23/04/2006)
Star Plus
Zee Sports
DD1
Sony Entertainment
Sun TV
Star One
Zee TV
Gemini TV

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Today's Newsbreakers.......India
    		• 'In-game advertising' cheaper and effective
    		• Enter the dragon
    		• Death by celeb sell
    		• Bawdy copy
    Source: Economic Times
       
    		• GoAir to sell aircraft space for ads
    		• Godrej Agro launches ready-to-cook segment
    		• All India Radio says its ahead in FM radio war
    		• La Opala has designs on you
    		• Formal ties with casual jeans
    Source:Business Standard
       
    		• Win some, lose some
    		• Experience is the key
    		• Selling more than ideas
    Source:Financial Express
       
    		• Aztecsoft expanding; to get new logo
    		• A game of chance?
    		• The right brand value
    		• Private labels, public brands
    		• For a share of the juicy pie
    		• PHDCCI for TV monitoring agency
    Source:The Hindu Business Line
    		• Bajaj Pulsar back in O&M’s custody
    		• FM stations to be launched by early 2007
    		• Sahjwani takes over as Zoom’s chief creative and programming officer
    		• Turner’s Avinash Pillai moves to Radio One
    		• Guest Article: Anand Kurian: The Indian Way
    		• DHL and Paramount Pictures launch a joint TVC
    Source:Agency Faqs
     
       
    		• Commercials thrive on `pester power'
    		• Cricket stars to bat for cardiac cause
    Source: The Hindu
       
    		• Shareholders slam new logo
    Source: Times of India
       
    		• In-game advertising: Branding gets virtual
    Source: Indian Express
       
    		• Hoarding rights for DMRC`s third route leased out for Rs 25 cr
    Source: Zee News
    International News
    		• Saudi Advertising Agencies Score with the World Cup
      Source: aawsat.com
       
    		• CW makes 1st upfront ad sales
      Source: Hollywood Reporter
       
    		• Disney Parks Readies Global Push
    		• New Net Makes First Upfront Ad Sales
    		• Richards, 21st Century Part Ways
    		• $40 Mil.+ Avaya Selects Saatchi
      Source: Ad Week
       
    		• Reuters Hires Nick Johnson, VP Ad Sales
      Source: iMedia Connection
       
    		• Networks Battle Ad-Subbing Technology
      Source: Houston Chronicle
       
    		• Racy fax spammers pulled up by ad watchdog
      Source: Brand Republic
       
    		• Instant Media Unveils Internet TV Advertising Tool
      Source: ADOTAS
    		• WPP's Sorrell sees his pay leap by a third
      Source: Guardian
       
    		• Upfront Goes Negative, Network CPMs Take A Hit
    		• B-to-B Ad Effort Offers Food For Thought, Targets Pocketbook By Way Of Breadbasket
      Source: Media Post
       
    		• American Business Media launches integrated ad campaign
      Source: BtoB Magazine
       
    		• In-Game Advertising Q&A: Justin Townsend, CEO, IGA Worldwide
      Source: DM Europe
       
    		• Thinkbox highlights “difficult” audiences
    		• MSN partners with Toshiba
      Source: Media Week (UK)
       
    		• KOREA: Foreign ad giants go for duel with domestic firms
      Source: Asia Media
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