from the Monitor show over 70 per
cent of adults in Italy and Spain
are interested in the World Cup, peaking
at 80 per cent in the host nation
Germany. This level of equity is unique
as the event attracts a new
set of fans to football who follow
the national team.
MD Richard Ames says, Whichever
way you look at it, the World Cup
is a remarkable event engaging consumers
across the globe. After the final
we will be running a second wave of
the monitor in Europe and there is
little doubt that the partners will
make significant gains.
provides information to over 300 rights holders and sponsors worldwide. Uniquely,
TNSSPORT provide sports media analysis and market research to enable a complete
understanding of the value and impact of sport.