Indiantelevision.com's The Ad Linx Reporter dated 5 April 2006 - Global and Indian advertising news, information and data at yourh fingertips

Adex Analysis

FMCG contributed 59% share of overall TV advt
FMCG Sector contributed 59 per cent share of Overall TV advertising in 2005.

Media, Advertising & Marketing Watch
Cartoon Network, Pogo, Star Plus: kids' favourite channels
Kids are getting tech savvy, love SRK, Rani, Sania Cartoon Network, Pogo, Star Plus: New Generations 05

Sahara in Rs 1.5 bn expansion plan; to bid for Abu Dhabi series
Sahara One Media & Entertainment to raise Rs 1.5 bn to meet expansion plans; likely to bid for Abu Dhabi series.

Executive Dossier
'Overall news market's growth will come through regional expansion'
Interview with Media Content & Communications Services India Pvt. Ltd CEO Uday Shankar

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Today's Newsbreakers.......India

	Coca-Cola signs up Riya Sen as brand ambassador for Limca
	Source: Hindustan Times

	FMCG majors hike ad spends
	Source:NDTV

	Sushmita to endorse S.Kumars' brand
	Electrolux unveils new range of ACs
	3i Infotech re-brands banking tool
	Fastrack unveils Fall collection
	VVF launches new skin care soap
	Source:The Hindu Business Line

	Now, Electrolux looks to rope in a brand ambassador
	Were These Ads Released, Or Did They Escape?
	Mouse may nibble away at shopping bags
	The Clean Corporation
	Hard Cell
	Brand launches
	What's your kid's monthly allowance?
	Source:Economic Times

	Lowe, Insight bag Mahindra Group’s Automart India
	INCommunications shuts shop; Charu Bakshi moves to Law & Kenneth, Delhi
	TV18 forms TV Media Networks; B Saikumar appointed CEO
	Online ad network Ozone Media ties up with 24/7 Real Media
	Source:Agency Faqs



	Electrolux to rope in Bollywood actress
	This summer, soaps vie for beauty contests
	Puma redux
	Source: Business Standard

	‘My photos are open to all kinds of interpretation’
	Source:DNA

	Gadget-savvy kids spend Rs 290 cr on brands
	Source:Financial Express

International News

	'100 per cent dandruff-free' shampoo ads banned by ASA
	Source: Scotsman

	Lowe's Langer to Join Roberts & Tarlow
	$175 Mil. Relaunch for Camry
	Optimedia Names Local Broadcast Chief
	Source: Ad Week

	Broadcasters mount Zip TV bid
	Momentum strikes Bacardi music deal
	Dennis reshuffles men's ad team
	GameStation to review media account
	No sponsors found for UK Music Week
	Emap Advertising cuts nine senior jobs
	Source: Media Week (UK)


	Korean TV Commercial Wave Hits Asia
	Source: english.chosun.com

	Montreal unveils sexy ad campaign
	Source: Toronto Star

	Internet advertiser is sued
	Source:IHT

	EU cracks down on tobacco advertising
	Source: Business Day

	Porn Star Jameson Whacks For Adidas In Podcast Campaign
	Source: Media Post

	George Patts tipped as winner of T3 ad contract
	Source: Australian

	ESPN ABC Sports Reorgs Sales, Marketing Teams
	Optimedia Names Local Broadcast Chief
	Source: Media Week (US)

	Wal-Mart CEO: More Newspaper Ad Spending Unlikely
	Source:Editor & Publisher

	Spitzer sues another pop-up advertiser over spyware
	Source: KHON2, HI

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