Group M announces increased commitment to search in Asia Pacific

MUMBAI: Owing to the growth of paid search market across the Asia Pacific region, Group M has made three new appointments in Singapore, Australia and India.

Group M has made significant additions to its capability to provide service to clients of Mindshare, Maxus, Mediaedge:cia and Mediacom.

Rosemary Lising joins Group M in Singapore and will combine the role of leading search for the region with leadership of the MEC Interaction team within Mediaedge:CIA Reporting to Group M Interaction regional CEO Ruth Stubbs, Rosemary will work with US based Chris Copeland, global head of search for Group M, to bring the latest tools, strategy and process to search in the region.

Rosemary will be supported by Sanchit Sanga in Mindshare Interaction India, a unit which is showing rapid growth in search and by Susan Zabeti who joins Mindshare Interaction Australia from our UK search operations.

Sanga will be reporting to Interaction India national director Tushar Vyas in India and will work with Rosemary to capitalise on the rapid growth in the search market in India and the region. The team will assist all Group M clients in extracting the best return on investment from this emerging channel.

Stubbs said, "The time is right for this kind of investment in search. Group M is a real leader in paid search and search engine optimisation in the US and Europe and we believe that we can bring that learning to our clients in the region. Rosemary, Sanchit and Susan are all top class professionals who understand the dynamics of the market and we are delighted that they are in place."

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