Television

E! signs Asian licensing deals

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CANNES: The world's largest producer and distributor of entertainment news and lifestyle-related programming, E! Networks has secured a range of Asian licensing deals in the first quarter of this year, selling 600 hours of entertainment and lifestyle programming to broadcasters across the region.In India, Zoom Channel took a range of E! titles, including Girls of The Playboy Mansion, Gastineau Girls, and Gone Bad.

AXN (India) has meanwhile, also licensed E! and Style programming.

South Korea's On Style opted for E! News Weekend, 101 Entertainment Countdown Series, Dr. 90210 and Style Star, while CJ Media took Isaac, 50 Most Specials, Gastineau Girls, Girls of The Playboy Mansion, The E! True Hollywood Story, and Gone Bad for O'live Channel.

CJ Media has also picked up select titles for ZTM and Home CGV. Japan's Reality TV licensed Gastineau Girls and 101 Most Shocking Moments, while Superchannel acquired Live from the Red Carpet specials, including the 2006 Emmy Awards.

Shanghai Media Group (China), UBC Inside (Thailand), Lifestyle and Studio 23 (Philippines), Channel 9 (Thailand), Sun Media and Story On Channel (South Korea) have also licensed E! and Style programming.

E! Networks managing director for Asia Christine Fellowes noted, "The Asian television market is booming and we look forward to unveiling our new slate of entertainment and lifestyle-themed programming at MipTV 2006. E! Networks' programming continues to have strong international appeal, particularly in the Asia Pacific market, and we're delighted to deliver our latest offerings including Sexiest, 10 Ways and Instant Beauty Pageant to our partners in Asia."

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