OpenTV adds Auction and Sales modules to its multi-platform product


CANNES: OpenTV Corp., which provides technology solutions for advanced digital television services, has released new Auction and Sales modules that will add support for television auctions and sales to its multi-platform OpenTV Participate product. OpenTV Participate enables viewers to participate in real-time or time-shifted competitions, votes, polls, quizzes and games, via mobile phones, web, IVR, and TV remote controls.

The Auction and Sales modules are fully integrated with existing OpenTV Participate modules, including third party billing, fulfillment, accounts, customer care, bonus, loyalty, and marketing. Operators can now run a dedicated shopping or auction channel or individual shopping or auction events.

As with all OpenTV Participate modules, the new Sales and Auction modules utilize wizard-based logic, enabling almost any type of sales or auction event-including the popular 'bid up' and 'bid down' auction models-to be created by non technical personnel. Support for selling content is also included, enabling broadcasters to offer pay-per-use and on-demand services such as mobile TV clips, downloads, or video streaming on any platform, states an official release.
With these new modules, OpenTV continues to enhance OpenTV Participate's unprecedented combination of functionality in a single, scalable system, enabling broadcasters and programmers to offer their viewers an even richer choice of interactive products and services.

"Our vision for OpenTV Participate is to enable broadcasters to convert passive viewers into active customers by offering compelling interactive services and building a profile of their viewers' TV habits," said Amos Manasseh, OpenTV's VP of Global Sales and Marketing for Participation Television. "These new modules further advance this vision as well as OpenTV Participate's unique position in the market place, benefiting both broadcasters and advertisers alike."

OpenTV will be demonstrating OpenTV Participate at the upcoming MipTV/MILLA, NAB, and NCTA conferences, the release adds.

Latest Reads

Govt extends support to M&E sector in fighting digital piracy

NEW DELHI: The government of India yesterday stressed that it stood alongside the media and entertainment (M&E) industry in fighting digital piracy to safeguard loss of revenue and ease norms for doing business, while CII entertainment committee head and Viacom18 group CEO Sudhanshu Vats.

Specials Event Coverage Occasions
M&E industry to hit Rs8 trillion revenue by 2022: report

According to a report published by Boston Consulting Group (BCG) and Confederation of Indian Industry (CII), India’s media and entertainment (M&E) industry is expected to reach revenue of Rs7.5-8 trillion by 2022 from an estimated Rs4.5 trillion in 2017. Over the next five years, the industry...

Specials Event Coverage Occasions
ATF’s first Animation Pitch announces winners

MUMBAI: As the Asia TV Forum (ATF) draws to a close today. The event saw several activities such as an exciting round of on-stage pitches where producers from all over Asia presented their ideas, the winners of the inaugural Asia TV Forum & Market (ATF) Animation Pitch and the unveiling of the...

Specials Event Coverage ASIA TV FORUM
Indian OTTs to be in focus on day 2 of ATF

MUMBAI: Singapore-based Reed Exhibitions’ Asia TV Forum (ATF) will commence today with 60 countries taking part. The first day will see sessions based on content, advertising and the evolution of storytelling and digital traditions and innovation Ninety thought leaders will deliver fresh insights...

Specials Event Coverage ASIA TV FORUM
'It is criminal for TV not to think of social change' - PMC's Kriss Barker

For most programming executives and managements in TV companies today, television is all about running on a treadmill chasing ratings, viewership, and the concomitant revenues, followed by the next bonus and promotion. Every trick in the creative book and outside it is resorted to keep the...

Specials Event Coverage Occasions
ATF 2017 attracts Indian content studios, both big and small

MUMBAI: Singapore-based Reed Exhibitions’ Asia TV Forum (ATF) is round the corner and the buzz around the event only seems to be ramping up. This year, the forum will see around 60 countries from all over the globe. From 28 November to 1 December 2017, more than 90 thought leaders will deliver...

Specials Event Coverage ASIA TV FORUM
Singapore's ATF 2017 promises more than ever

Reed Exhibitions’ Asia Television Forum (ATF) is back. And Asia’s leading content market cum conference which brings together Asia’s broadcasters, digital platforms, distributors, studios, content creators to strike deals amongst each other and other international buyers and sellers from ---...

Specials Event Coverage ASIA TV FORUM
MIPCOM 2017 - Content Really is King!

Eye-opening, international, new content for multi-platform that fully embraced digital and VR were my key takeaways from MIPCOM 2017. The world may be going digital but content will always be king!

Specials Event Coverage Mipcom
Chhota Bheem becomes Mighty with Netflix

CANNES: The studio behind the popular animated show Chhota Bheem, Green Gold Animation has been commissioned by Netflix to make an exclusive 13-episode series on its trademark show. Paradoxically titled Mighty Little Bheem, the series is set to be released in August 2018. Each episode of Mighty...

Specials Event Coverage Mipcom

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories