Television

Radio City launches 'Life ki Dhun with Sonu Niigaam'

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MUMBAI: Starting Friday, 7 April, singer- anchor-actor, Sonu Niigaam makes his radio debut as the host of a new show on Radio City 91 FM, Mumbai ? Life ki Dhun with Sonu Niigaam.

As Sonu Niigaam puts it, ?I have always believed that versatility is my greatest strength. I like to explore different mediums & different kinds of performances and entertainment. This is my first on radio and I am grateful to Radio City to give me my own show on the radio station. The entire flavour of the show is fun and interactivity in a musical way, bringing the best of our music industry for music lovers in Mumbai. This will not only bring me closer to my fans but will also give me an opportunity to be a part of their daily lives.?

Airing every Friday at 8 pm, Life ki Dhun with Sonu Niigaam promises to be a double scoop of entertainment for the listeners. The first hour of this new show will feature Sonu at his best as a Radio Jockey. During this hour, listeners can learn from Sonu about a wide array of subjects, states an official release.

Listeners can also interact with Sonu one-on-one and request for their favourites in the ?Sonu ji suno na? section and be part of his memories as he gets nostalgic in ?Sonu ki suhani yaad?. ?Aaj ab abhi? showcases his mood at the moment, while ?Kaash? speaks of his unfulfilled desires. For instance, Sonu Niigaam talks about how he missed out on the opportunity to work with the great R D Burman on the super hit song ?Ek ladki ko dekha toh?? from 1942 ? A Love Story. All this and more that will make you wonder why he didn?t opt to be a professional RJ much earlier in his career, the release adds.

In the second hour, Sonu will step up gear by inviting a contemporary musical maestro or a veteran musician of yesteryears as a special guest on the hot seat, every week. The highlight of this segment, will be a stimulating t?te-?-t?te between the flamboyant singer and his high-profile guest, the likes of Anu Malik, Sunidhi Chouhan, Kunal Ganjawala, and Sandeep Chowta to name a few. The listeners will be witness to a stimulating conversation full of unadulterated fun, whacky and hilarious repartee between the guest & host as they spill the beans about their professional and personal triumphs.

Says Radio City CEO Apurva Purohit, ?At Radio City we have always believed that great music, innovation and creativity in our shows is what sets us apart. We always create content with a discerning focus on Music. Life ki Dhun with Sonu Niigaam is yet another unique initiative in the station?s basket that reiterates our brand promise and urges our listeners to indulge in good music.?

Apart from on-air presence, the show will go beyond radio sets and indulge its listeners with exciting on-ground initiatives like meet and greet events with Sonu Niigaam, contests, distributing celebrity merchandise, initiating a Sonu Niigaam fan club, SMS downloads and much more, the release informs.

The first episode of Life ki Dhun with Sonu Niigaam features Sonu Niigaam in conversation with Anu Malik. The deadly combination of Sonu & Anu has given us a number of hits like Border, Refugee and Main Hoon Na. Anu Malik reminisces his first recording with the legendary Mohammad Rafi. He takes a dig at Sonu Niigaam for imitating Radio City?s RJ Anirudh, and also takes up Sonu Niigaam?s challenge of singing a song completely without yoddling. The engaging conversation between the two stars will leave listeners gasping for more.

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