24 March 2005 Newsletter Subscription Email this Page Volume 12 - Issue No: 72
Media, Advertising & Marketing Watch





Lintas launches proprietary research tool Inteligrip
A new proprietary research tool called Inteligrip (Intelligent GRP), has been devised by Intellect, to provide higher ROI on spends.

LG CDMA cheers for Saurav's boys
 LG CDMA is keen on seeing its customers join in the cricket excitement during the forthcoming One-Day Internationals. Hence, it has come up with a scheme wherein a customer gets a chance to win a ticket to the match and also bag gifts.

Genus appoints Gauri Pradhan as brand ambassador
Genus Overseas, an ISO-9001 Limited company with a group turnover of more than $100 million, has signed on television actor Gauri Pradhan of Kyunki Saas Bhi Kabhi Bahu Thi fame as their brand ambassador.

Hrithik Roshan is Rasna's new brand ambassador
Rasna, which claims to enjoy a 93 per cent share of the soft drink concentrates market, has announced that Bollywood star Hritik Roshan is its brand ambassador.

HKTB brands 2006 as 'Discover Hong Kong' year
The Hong Kong Tourism Board (HKTB) expects visitor arrivals to reach 27.14 million in 2006, mainly led by the launch of Disneyland and Hong Kong Wetland Park.

Guest Speak
Two Masters of IBM Name Brand? …Think
 NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (06 March 2005 to 12 March 2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (06 March 2005 to 12 March 2005)
Star Plus
Sony Entertainment
Sun TV
Zee Cinema
DD Sports
DD1

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Today's Newsbreakers.......India
Lintas launches new research tool
'The rising' set to rise with unique ad strategy
‘Aping the West (in advertising) is on the decline—it never did work’
Branded entertainment, the new buzz in the small screen world
Starry, starry night in Mumbai
Building Brand India
Source: Financial Express
 
 
Throwing out the baby with the bathwater?
Speaking a new lingo
Source:Catalyst
 
Marketing The Rising
Source:The Hindu
Pepsi plans music video for new campaign
Hyundai hopes to unseat competitors with new ad
Costly publicity
Hindalco name, logo replace Indal's
Campaign to wish cricket team
Source:The Hindu Business Line
 
   
'Religious' adverts land Ford, Paris fashion house in soup
Deccan Chronicle @ Re 1 to enter Chennai on March 28
Catching 'interested viewers' on TV gains currency at Lintas Media
Source:Agency Faqs
   
The Narain effect
Source:Economic Times
 
International News
ANA's Liodice: Resolve Advertising Beefs With TV
ANA Survey: 63 Pct. Use Branded Entertainment
Nielsen Task Force Details LPM Shortcomings, and Solutions
BlowSearch Offers Pay-Per-Click Ad Program
  Source: Media Week (US)
   
$60 Mil. Limited Brands Media Goes Into Play
ANA's Liodice Calls for TV Fee Reform
Minnick to Oversee Coke's Marketing
The Gap Enlists Stone for Summer Push
Euro RSCG Wins $100 Mil. Jaguar Account
Penney to Direct Telecom's IPTV Advertising
  Source: Ad Week
   
Saatchi Lands a Top Executive From a Rival to Begin Rebuilding
  Source:New York Times
$95m ad spending legitimate: PM
Network 10 names AFL sponsors
  Source: NEWS.com.au, Australia
   
Coke Bows Online Sprite Campaign On MSN Music
Gene DeWitt: 'I'm Still Alive' -- Media Honcho Hangs New Shingle
  Source:Media Post
   
In UK, Internet Ad Spending Catching Radio
  Source:Audio Graphics,
   
AOL broadcasts not CD quality, raps Advertising Authority
  Source: AdResource
   
Calvin Klein relaunches CK One ad
  Source:CosmeticNews.com
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