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Indiantelevision.com's Media, Advertising & Marketing Watch

Hrithik Roshan is Rasna's new brand ambassador

Indiantelevision.com Team

(23 March 2005 2:00 pm)

MUMBAI: Rasna, which claims to enjoy a 93 per cent share of the soft drink concentrates market, has announced that Bollywood star Hritik Roshan is its brand ambassador.

As part of Rasna's marketing strategy for the summer, Roshan will star in Rasna's ad campaign along with the naughty and smart Rasna kid, Anuj Pandit. Veteran adman Prahlad Kakkar has directed the two new television commerial's (TVC's) for Rasna's range - Rasna JucUp and Rasna Cola Cola that will hit television channels soon.

Rasna chairman and MD Piruz Khambatta said, "Hrithik Roshan is the perfect fit to Rasna's philosophy and ideals. He loves kids and is adored by kids and adults alike. Hrithik is the epitome of strong family values and honest commitment, similar to the values that Rasna embodies. Together, he and Rasna symbolise true Indian values and strengths.

"Hrithik's excellent health and fitness not only in reel life, but also real life embodies the passion that drives Rasna to provide its customers with healthy and high quality products! We take pride in being a brand trusted and loved by people of all ages, across India and are committed to providing the best quality, healthy soft drinks for all to enjoy."

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