Genus appoints Gauri Pradhan as brand ambassador

MUMBAI: Genus Overseas, an ISO-9001 Limited company with a group turnover of more than $100 million, has signed on television actor Gauri Pradhan of Kyunki Saas Bhi Kabhi Bahu Thi fame as their brand ambassador. Pradhan will endorse the entire range of Genus Sure Sine Wave Super Inverters.



She will also feature in Genus’s extensive ad campaign, including an ad film directed by veteran film director Aziz Mirza. Genus has earmarked a mega budget Rs 60 million for the promotion, which includes spends on the print and electronic media and below the line activities. The campaign will kick start by mid March across the country.



Genus Sure Sine Wave Inverter is available in 600,800, 1400 VA and higher. The invertors are equipped with the futuristic ASIC technology making them totally safe for running all gadgets including coolers, washing machines, water pumps and refrigerators.



Commenting on Pradhan as their choice of brand ambassador, Genus Overseas Electronics Ltd. chairman and managing director I C Agarwal said, "She is a perfect brand endorser for Genus Inverters as she embodies the spirit of excellence and stands for honesty and high performance, much like the qualities of Genus Sure Sine Wave Inverter."

Genus Overseas Electronics Ltd. has also changed their corporate identity for a more contemporary and innovative look, reflecting the services it provides and the standards it strives to maintain.

Latest Reads
Goodknight puts an end to coils with new power chip

Household insecticide brand, Goodknight, has launched its latest innovation ‘Goodknight Power Chip’. Its new television commercial understands the emotions of a mother and her plight to protect her family from the mosquito menace.

MAM Media and Advertising Ad Campaigns
Kalyan Jewellers brings Shweta Bachchan on board

After having Amitabh Bachchan and Aishwarya Rai-Bachchan as brand ambassadors for the longest time, jewellery brand, Kalyan Jewellers, has roped in Shweta Bachchan Nanda as an influencer. She will feature in the brand’s latest TV campaign along with her father Amitabh Bachchan, who has been Kalyan...

MAM Media and Advertising People
Chatterbox launches marketing platform with influencers

MUMBAI: Today, brands are shooting in the dark when it comes to knowing which influencers to tap. Influencer marketing is the fastest growing marketing approach being favoured by brands, but a majority of brand budgets for it is not spent efficiently. There is a rising class of new influencers,...

MAM Marketing MAM
Bajaj Finserv celebrates fitter lifestyle

MUMBAI: Bajaj Finance Ltd, the lending arm of Bajaj Finserv has launched a campaign #FitForLife Fest to offer fitness and wellness products on no cost EMI option.

MAM Marketing Brands
RTB House opens AI Marketing Lab for advertisers

MUMBAI: RTB House, a global company providing retargeting technology with top online advertisers has opened a new research division called AI Marketing Lab. The lab will research and develop cutting edge mar-tech solutions for both publishers and advertisers.

MAM Marketing Brands
PNB MetLife assigns digital mandate to Jack in the Box

MUMBAI: Jack in the Box Worldwide, the digital agency brand of The 120 Media Collective has won the social media management and digital campaigns communication duties of life insurance company, PNB MetLife. The mandate encapsulates digital communication and digital media creative duties.

MAM Media and Advertising Event Agencies
IndiaMART promotes payment gateway for SMEs

MUMBAI: IndiaMART has launched its latest digital-led campaign that focuses on various benefits of Payment Gateway, Pay with IndiaMART.

MAM Marketing Brands
Volvo India urges women to reclaim their streets

MUMBAI: Mindshare, a full service media agency and a part of GroupM, has collaborated with world renowned Swedish automobile manufacturing company Volvo Car India to launch #MakeYourCitySafe, a campaign aimed at empowering women to take a stand for their safety.

MAM Media and Advertising Ad Campaigns
Indians want free education, healthcare and basic income: Ipsos global Socialism Survey

New Delhi, May 18, 2018:According to a global survey by Ipsos on Socialism, majority of the Indians polled want access to free education, free healthcare and a basic income.72% Indians believe socialist ideals are of considerable value for societal progress.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories