2 March 2005 Newsletter Subscription Email this Page Volume 12 - Issue No: 56



 

Adex Analysis






Hotels Advertising on TV dip 4% in 2004
Hotels Advertising dips 4 per cent on Television in 2004 compared to 2003.

Media, Advertising & Marketing Watch
Bulk of ad time for Indo-Pak series already sold: Sarma
Doordarshan has already sold a major part of its air time inventory to advertisers, says Prasar Bharati CEO KS Sarma.

TWI to do Indo-Pak series production for $ 1.5 million

Nimbus protests; cites lower production terms offer

Executive Dossier
'I don’t consider others as competition. They are partners in spreading the coffee culture in India'
Interview with Mocha CEO Riyaaz Amlani

J Walter Thompson globally rebranded as JWT

GroupM appoints new CFO for South Asia

Exit 'Idol', enter refurbished, reslotted SET

BBC World Service launches campaign across Pak

Tim Davie is BBC marketing director

Shemaroo releases 'Bullet', 'Elaan' on DVD

Guest Speak
A New Lingo Calls for a New World Order
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (13 February 2005 to 19 February 2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (13 February 2005 to 19 February 2005)
Star Plus
Sony Entertainment
Sun TV
Zee Cinema
Gemini
MAX

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Today's Newsbreakers.......India
Rates for Indo-Pak ODIs’ TV ad spots go through the roof
JWT to go for operations revamp
  Source:Financial Express
   
Yanamala takes exception to ads on YSR's speeches
Source:The Hindu
 
   
J Walter Thompson is now JWT
Non-use of trademark can lead to its removal
Karvy, Reliance MF on knowledge yatra
Source:The Hindu Business Line
   
Beijing launches global campaign
Source:Telegraph
Group M’s Mani moves into internal audit, Ashok Sengupta takes over
Some brands just love being in Dire Straits
Magnus Brännström replaces Sven Mattsson as new Oriflame CEO
Source:Agency Faqs
   
   
TWI bags production rights, DD, BCCI slug it out over ads
JWT rebrands itself to meet creative challenge
All Keith Up
Source:Economic Times
   
USA : Payless hauls Target Corp. to court over ad campaign
Source:Fibre2fashion.com
International News
MindShare predicts boom in advertising
The Contender set for £400,000 record promo drive
PHD clinches £50m AA account
OAA unveils record revenue for outdoor
Marie Claire goes sonic
  Source:Media Week(UK)
   
Automakers Led 2004 Ad Spending Increase-Nielsen
Reuters Summit - Web search technology still in early stages
  Source: Reuters
   
U.S. Ad Spending Rose 6.3% in '04
Top Pol Seeks to Extend Media Restrictions
  Source: Ad Week
   
NYC Looking For CMA Sponsors
  Source: Brand Week
BBDO Adopts New 'Vision,' Develops New Media
Media Consolidation: Now It's The Marketers Turn
Google Still Tops, But Faces Fickle Consumers
  Source: Media Post
   
Yahoo to rename Overture brand
  Source: Australian IT
   
Spending on advertising in Lebanese market soars for first time in six years
  Source: Daily Star - Lebanon
   
Lawmaker Wants Truth In Advertising Movie Times
  Source:Turn to 10.com
   
MindShare wins Nestle Ireland €7m ad contract
  Source:eircom net

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