MAM

J Walter Thompson globally rebranded as JWT

MUMBAI: J. Walter Thompson has ceased to exist. As of 28 February, 2005, after 140 years, the advertising agency, fourth largest in the world and No. 1 in India, has emerged with a fresh, contemporary face that is consistent around the globe. With its new identity, JWT, the agency has marked the beginning of a new period in its growth and in the history of advertising.

 

 

The rebranding of the agency is but one aspect of the paradigm shift in the way the agency proposes to conduct its business, evaluate its success, and reach out to customers on the client's behalf, a company release states.

Says JWT India CEO Colvyn Harris, “This change goes far beyond a name or a logo change. It is about how we have chosen to respond to the communications challenge that our business is facing - if we fail to engage the customer, he has the option and the ability to altogether switch us off. Hence the shift in our focus from the past where the emphasis was on account management - our historical strength - to creative strategy and award-worthy work, producing ideas that stay with the customers beyond the duration of the message. The new mandate that will drive every aspect of JWT's work will be the need to tell engaging stories in engaging ways, so that our messages cease to be interruptions to what people are interested in and instead become what people are interested in.”

 

 

With a focus on creating insights and ideas that claim a disproportionate share of the customer's time, the new JWT will have a distinct orientation to continue its strong heritage of leading the market as a pioneer. A stringent set of creative standards will be implemented to assess work across the network. The 10 creative standards will range from “world beating” to “damaging”, and this will help the agency separate high quality from intolerable work and everything in between. JWT's new 'health check' is a quarterly reporting system that will consider an office's work, people, client relationships and reputation, in addition to the bottom-line. This new system of performance evaluation will help the agency identify its strongest and weakest links, so that it is able to adopt measures that are necessary to get the underperformers back on track and ensure that every office is worthy of doing business under the JWT brand name.

The release states, the new JWT will mean a new name, a new way of doing business, a new worldwide creative director, a new emphasis on time and a new real-time research style. This will translate into a historic shift from the era of imposition to an era of participation.

 

 

In India, across its offices in Mumbai, Delhi, Chennai, Chandigarh, Bangalore and Kolkata, the new identity was unveiled through a series of activities ranging from staffers aboard a yacht bidding a mid-sea farewell to Commodore J Walter Thompson - long time mascot of the agency - to holding a colourful carnival-style parade, to re-entering India through the Gateway of India. Many offices symbolically burnt or buried the old signage and even underwent a baptism ritual conducted by the oldest

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/intel_0.jpg?itok=FG-hC3Co
Intel CEO Brian Krzanich resigns over relationship with employee

Intel Corporation CEO and member of board of directors Brian Krzanich today announced his resignation for a breach of company policy involving a relationship with an employee.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/philli%5Bpe.jpg?itok=i_OqetJp
Louis Philippe launches new ad campaign #RiseAboveTheRest

One of India’s leading menswear brand Louis Philippe, from Aditya Birla Fashion and Retail, has come up with a unique ad campaign 'Rise Above The Rest', showcasing that true leadership is about taking decisions that leave a lasting impact.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/Taco_Bell.jpg?itok=Z6U0LWrp
Taco Bell wants to make potato great again with new campaign

MUMBAI: Taco Bell is set to make its way into the hearts of potato lovers across India. The brand has just launched a unique potato centric take on the traditional taco. The all new Crispy Potaco will give this much-loved vegetable a new identity where it will no longer play the sidekick in most...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/Hewlett-Packard.jpg?itok=WAfcwLQA
HP urges people to use original ink in new campaign

MUMBAI: Information technology company HP (Hewlett-Packard) has launched a digital film Chikloo, as a part of the on-going initiative to promote its original ink and cartridges.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/Oyo_Rooms.jpg?itok=VkrFCVy8
Oyo expands footprint in China

MUMBAI: Indian budget hotel company Oyo Rooms has forayed into China to cater to the country’s burgeoning hospitality industry. Oyo Rooms. The Softbank-backed Oyo in China will have 11,000 exclusive-franchise or merchandised rooms across 26 cities. The service will be available in Xiamen, Kunming,...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/johnson.jpg?itok=DKeojJYF
Johnson's celebrates 125 years with new campaigns

American multinational medical devices, pharmaceutical and consumer packaged goods manufacturing company, Johnson’s recently completed 125 years in the baby care products category in India.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/itc.jpg?itok=cX8Y1slV
Team ITC makes India proud ,Wins a Silver Lion at the Young Lions Marketers Competition at Cannes

Two young women managers from ITC made India proud by winning the Silver Lion at the very competitive & prestigious Young Lions Competition at Cannes. The team comprised Raisa Chakravarty and Anupama Sharma from ITC's Personal Care Products Business. They had earlier won the India Challenge....

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/walmart.jpg?itok=iUQSOmvw
Walmart sells $16 billion worth of bonds for Flipkart acquisition

American multinational retail corporation, Walmart, has decided to sell $16 billion worth of bonds to help finance its investment in Indian e-commerce giant Flipkart.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/Greenscape.jpg?itok=PAtWgjGE
Greenscape gets insects to tweet & spread awareness about e-waste

MUMBAI: Most people dump their e-waste just like their regular waste. This results in e-waste ending up in dump yards and landfills. To discourage people from doing this, Greenscape, India’s leading IT waste disposition company, joined hands with Dentsu Webchutney to launch #TinyBugsTweet campaign...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories