Hotels Advertising dips 4 per cent on Television in 2004 compared
to 2003
Q4
observes maximum advertising across 02-04 on Television whereas
2001 was an exception.
'Golden
Palms Spa & Resort' tops advertising on TV in 2004.
'Golden
Palms Spa & Resort' top brands advertised on TV in 2004.
This
week, AdEx India looks at Hotels category. First, let's have a
look at Hotels advertising spends across the years on Television.
After
observing maximum growth of 91 per cent in 2003, Hotels advertising
dips 4 per cent in 2004 on Television.
Do
Hotel advertisers prefer any specific quarters for advertising on
Television through the year? The chart below gives the answers.
Fourth
quarter gets the maximum advertising on Television across 02-04
whereas 2001 was an exceptional case.
Let's
also look at the Top 5 Spenders in Hotels category on Television
in 2004.
Here,
Golden Palms Spa & Resort grabs the top position with 28 per
cent of the advertising share whereas Hyatt Corporation gets the
2nd position with 20 per cent of the share.
Let's have a look at the top 5 brands advertised on Television in
2004.
Golden
Palms Spa Resort tops the brands list with 28% of the share
and Hyatt International gets the second position with 18%
of the share.
We
shall be coming out with similar analyses on other categories
in the coming days.
(Analysis from AdEx India - A Division of TAM Media Research)
