GroupM appoints new CFO for South Asia, promotes Parameshwar, Modi

MUMBAI: GroupM has hired Ashoke Sengupta as its CFO for South Asia. Sengupta, who joins GroupM from Microsoft, where he was the head of corporate finance, takes over from Choodamani Parameshwar.



Sengupta brings in extensive experience in managing finance for FMCG (P&G) as well as services sector (Reuters and Microsoft India). He will be responsible for finance and administration for all GroupM companies in the four countries of South Asia. GroupM in South Asia comprises its three media agencies - MindShare, Maxus and mediaedge:cia -, BroadMind, M One, Dialect, ATG, MCI and Out of Home.



Parameshwar, on the other hand, has moved into the crucial internal audit area - as WPP focuses more strongly than ever in ensuring that all its operating companies remain SoX compliant at all times. He will be working directly with Asia Pacific CFO George Yeoh for this role. Apart from this, he continues to oversee the finance and admin function at mediaedge:CIA India.



Another significant development is that GroupM India national finance director Prashant Modi has been promoted and relocated to Singapore in April. Modi, who currently reports to Parameshwar will now be director, finance and admin. for South East Asia. Modi will handle finance and admin for Malaysia, Thailand, Indonesia, Vietnam and Philippines, apart from Singapore. He will work with MindShare CEO South East Asia Nick Waters. Modi has been a key contributor to managing the spectacular growth of GroupM's specialist units, and has developed market leading practices in managing finance for consulting, entertainment and BTL areas.

GroupM South Asia is increasingly being seen as a powerhouse of talent by the global company, and Modi is the tenth manager to be promoted and moved to operations in the network, outside of India in the last few months.

As a direct result of Modi's promotion, Sridhar Ramasubramanium, who is currently head of commercial operations at MindShare Fulcrum, will take over as national finance director. Ramasubramanium has built and run highly effective commercial and operations team to manage the HLL business, and was being developed to move to this position over the last one year.

Latest Reads
Fogg maker takes on fairness creams with Pretty24

Taking a stab at fairness creams’ perennial message of fair skin being the benchmark beauty and success, Fogg deodorant maker Vini Cosmetics (Vini) is touting the idea that every shade of skin is equally beautiful. The company has been plugging the primetime of mainline television channels for the...

MAM Marketing MAM
55% marketers make better decisions with machine learning: iProspect report

MUMBAI: Digital agency iProspect has released its third annual Future Focus whitepaper geared to examine how machines and technology are impacting marketing and advertising in the year ahead. The paper takes a look at how brands can make the most of machines in 2018, from facilitating seamless...

MAM Marketing MAM
Paisabazaar aims Rs 1500 cr mutual fund AUM by 2018

MUMBAI: Paisabazaar has announced that assets under management (AUMs) garnered through its mutual funds products crossed Rs 1000 crore mark last month. The organisation says it is confident of reaching Rs 1500 crore of AUM by March 2018. The fin-tech company launched mutual funds on its platform...

MAM Marketing Brands
Blackberrys gives digital mandate to FoxyMoron

MUMBAI: Menswear fashion brand Blackberrys has assigned its digital mandate to FoxyMoron after a multi-agency pitch. The account will be managed from the agency's north office. As per the mandate, FoxyMoron will be managing the digital creative, media, search engine optimisation as well as website...

MAM Marketing Brands
Kajaria Ceramics launches campaign with Anushka Sharma

MUMBAI: Kajaria Ceramics through its subsidiary Kajaria Bathware has launched a 360-degree marketing campaign with Anushka Sharma who was recently announced as the brand ambassador. By investing in this marketing campaign and an extensive distribution network Kerovit, the bath solutions brand by...

MAM Marketing MAM
Greenply questions your plywood choice

MUMBAI: Greenply has launched its new campaign to make consumers aware that there are consequences of compromising on the quality of plywood used in their furniture.

MAM Marketing MAM
NBA partners Jabong to operate official online store

The National Basketball Association (NBA) and Jabong, India’s fashion and lifestyle e-commerce platform – today announced a multiyear partnership extension that will provide fans access to authentic NBA merchandise in more than 730 cities across India.

MAM Marketing Brands
Coca-Cola launches Maaza Gold

MUMBAI: Coca-Cola India has announced the launch of 'Maaza Gold', a premium mango drink made from the choicest of mangoes.

MAM Marketing Brands
Cipla launches TVC for ActivKids Immuno Boosters

MUMBAI: Mothers’ concern for their children’s health goes to the extent of restricting them from indulging at times. Capturing one of these many concerns, Cipla has released a new TVC for its kids' immunity supplement ActivKids Immuno Boosters.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories