MAM

A New Lingo Calls for a New World Order

For corporate executives, it is still a very challenging task to fully understand these new terminologies and how they can deliver all this brand new magic. After all, everyone is convinced that to some degree, they already have a custom-built system to provide this BAM and CEM capability..

The language of the business culture, or "corporate-lingo," took a dramatic turn with the advent of the word "software." What changed is history. Now, once again, techie lingo is teasing our communication skills and our corporate understanding.

There are terms like BAM for "Business Activity Monitoring" and CEM for "Complex Event Management." What these new terms are trying to ask us is how well we run our corporate circus.

BAM amounts to the tools to manage a great three-ring circus under a huge tent. Simply put, it will keep the masters of ceremonies up to date on what's happening at any given time. They can see why the clowns, once again, are not behaving properly or why the elephants are having indigestion again, and even why, despite management warnings, the risk-taking lion tamer is still alive and laughing all the way to the bank.

Corporate Circus

That kind of stuff. Basically it is all about new sets of tools so that the entire circus activity is simultaneously monitored and displayed graphically in living colors. It sounds so simple.

For corporate executives, it is still a very challenging task to fully understand these new terminologies and how they can deliver all this brand new magic. After all, everyone is convinced that to some degree, they already have a custom-built system to provide this BAM and CEM capability. However, in reality, today's business activity critically needs much higher-level cross-silo-real-time integration -- something where traditional software has just about failed. This new challenge by this new technology starts a brand new war of the words.

The technology champions -- or the fine trapeze artists -- of this new corporate circus boldly claim that this is a brand new revolution. Time will tell. Best we first relate to the general corporate perceptions and attitudes, particularly the mindset with computational understanding before the word software was fully understood and created a revolution. Here, branding comes into play.

One of the main applications of this new technology is being tested on the U.S. requirements under the Sarbanes-Oxley Act, and on a similar rule under Bill C6 in Canada. Apparently this technology enables extraordinary control over things as they occur rather than catch them in periodic sampling.

Catch the Culprits

There are too many emerging issues; Internet fraudsters, motivated by money and armed with sophisticated technology, pose an increased economic threat, while corporations have exhausted their resources on these ever-growing problems.

Bashir Fancy, in the past, has been executive vice president of Risk Management and also senior vice president of Internal Audit for Visa International. Prior to that, he was head of Risk Management for Visa Canada. He strongly claims that this new BAM technology is the way to go.He explains: "We can catch the crooks before they disappear, this technology, once applied, allows you to have your compliance monitored in real time ... just as it happens."

Bashir, now chief operating officer of www.nmiinc.com, flags his out-of-box product, "ATMA," as a toolkit for Sarbanes-Oxley. His solution fully leverages the client's existing infrastructure and non-intrusively offers compliance, enabling a real-time sample mode." Fraud is an abnormal behavior in a normal environment, and with BAM, we can catch it in time" Bashir says. "We bring BAI, or Business Activity Integration, as the new real game." The compliance and fraud sectors both require a major shift in thinking as it is no longer a question of just maintenance, rather it is all about prevention. Real time monitoring across silos now provides this opportunity.

Variations of BAM, such as BSC for service components and BPM for process management, are all the new big ideas on the horizon. It seems that BAM or its related components must be clearly understood by corporate executives before they can fully appreciate the power behind these simple acronyms.

New Order of Business

The application of these new technologies will dramatically enhance and improve customer relationship management (CRM), cross-selling, security and compliance. Eventually, they will change the thinking for the entire corporate body about how to run operations designed to oversee all activities in real time across the total enterprise. It might sound too good to be true -- just like the early concept of the Web.

Marketing new concepts takes a long time, and once they are understood, they take off like a rocket. Today there are hundreds of new technology companies all claiming some kind of dramatic improvements in operations with the use of BAM and CEP. For those technology companies that really have this side of the technology mastered and have the tools ready to go, these new platforms will work and they will do wonderful things. Like anything else, once properly applied, they can certainly kickstart a new kind of a revolution.

While the term "IT" along with its existing software and hardware is almost at a standstill, perhaps there is something very powerful and secretly hidden in the "B" word along with these new terminologies. This new corpo-lingo pushes the envelope for a global mindshare and how to manage business activity integration in real time while creating better business models, all aimed to create real power.

Something never seen before? Will it create a new world for the business empires? Will it create new real-time monitoring standards and control and set new order? For now, let the real clocks chime in real time.

Remember, in the early start up stage, the terms software, hardware, Internet, e-mail or Web were all just some strange lingo. BAM anyone?

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/Kashyap-Vadapalli-CMO-Pepperfry-n_0.jpg?itok=tCCl0yWX
How Pepperfry sale helps Rao couple get good value

Pepperfry.com has launched a marketing campaign ahead of the upcoming festive shopping season of Diwali. This campaign is focused on the value that Pepperfry is delivering for consumers this year via the “Happy Diwali Sale.”

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/Sanjay-Agarwal.jpg?itok=YYfNr7mu
CenturyPly campaign aims to felicitate everyday heroes on Puja

MUMBAI: CenturyPly Heroes was an initiative to recognise and salute the carpenter’s indomitable spirit, the skill and the commitment to the art and to life at large. This year, the campaign is celebrating those unsung heroes behind the scenes without whose creations, the Durga Puja wouldn’t even...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/colors-mam.jpg?itok=KYKfrudu
Colors-Nick and KidZania to blend entertainment with reality

MUMBAI: In its endeavor to enrich consumer experiences and provide integrated entertainment, Viacom18 media and entertainment network has partnered with KidZania (Delhi). As a part of the partnership, KidZania Delhi will have a Nickelodeon and Colors-themed TV studio. The partnership with KidZania...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/Dentsu.jpg?itok=VY8eMZMk
Dentsu wins Synthite co Vieda's strategic, creative mandate

MUMBAI: Dentsu India, the integrated full-service communication agency from Dentsu Aegis Network, has bagged the strategic and creative mandate for Vieda, a newly-launched personal care brand by The Synthite Group, following a multi-agency pitch. Synthite Group, a value-added natural ingredient...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/Rajesh-Kejriwal.jpg?itok=lEnxW1vj
Kyoorius Designyatra's 'Optimism' to be in Goa for its 12th edition

MUMBAI: The 12th edition of Kyoorius Designyatra will be held in Goa this year, with the theme: “Optimism.” The event will be held at the Grand Hyatt Hotel, over a period of three days – 12 October to 14 October, 2017. “Optimism” brings attention to the light beyond the gloom, and focuses on how...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/Priti%20Murthy.jpg?itok=b4Ht0O6c
Priti Murthy joins OMD India as CEO

MUMBAI: Omnicom Media Group-owned agency, OMD India has bolstered its leadership strength with the appointment of Priti Murthy as of CEO. In her new role, Murthy will lead OMD across all business functions, with a focus on building and leading future-ready teams, managing client relationships, and...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/GIONEE.jpg?itok=7r_6OJxI
Gionee's #GoForGold campaign for partners

MUMBAI: Smartphone major Gionee India known to acquaint prominent campaigns from time to time to enhance its engagement with partners has announced exciting rewards and offers for Gionee Sales Champions (GSC), retailers and partners as part of its country-wide campaign ‘#GoForGold’.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/Thorn%20Yang.jpg?itok=8ViJW_wT
Guest Column: Invest NOW in Indian TV industry

As per PWC 20th Annual Global CEO survey, top 5 concerns for entertainment and Media CEOs worldwide are : Changing consumer behaviour, availability of key skills, volatile energy costs, uncertain economic growth and speed of technological change. Despite the concerns as above, nearly 35%global...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/Mark%20Popkiewicz.jpg?itok=TD2Adw1f
UK's MirriAd concentrates on India after striking video ad deal in China

MUMBAI: Television or online viewers react badly to having their shows interrupted with ad breaks. They are uncomfortable when a battery of ads interrupts, also owing to the resurgence of high-value content. A UK-based advertising company may soon enjoy the first fruits of a significant video...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories