14 March 2005 Newsletter Subscription Email this Page Volume 12 - Issue No: 64



 

 Mam Special Report






Zee Cinema marries marketing with innovation
Zee Cinema's 'Mujhse Shaadi Karogi' campaign was an attempt at promoting ad breaks, woo new viewers.

Media, Advertising & Marketing Watch
Zee Music mulls Mid-East foray
In a bid to drive growth, the channel is targeting south Indian market by tweaking its programming to suit local tastes.

Joydeep Raha promoted as head Initiative Mumbai
Lintas Media Group has promoted Joydeep Raha as head of Initiative Mumbai, which comes as an additional responsibility. At present, Raha heads Initiative Bangalore as associate vice president.

Toyota launches Innova in alliance with Star

Rediffusion DYR's Surojit Sen wins ECO-India award

Castle Lager launches India’s 1st Men’s Fashion Fiesta

Guest Speak
A billion business names clash on e-commerce
 NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (20 February 2005 to 26 February 2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (20 February 2005 to 26 February 2005)
Star Plus
Sony Entertainment
Sun TV
Gemini
Zee TV

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Today's Newsbreakers.......India
Ad honchos go ga-ga as radio gets Cannes' nod
Source:Economic Times
   
Enterprise and Bates set to merge
  Source: Times of India
 
   
Idea offers Indo-Pak cricket updates
Source:Business Standard
   
Sponsor unhappy
  Source: Statesman,
   
Media agencies set up shops in south to tap into growing market potential
Source:Financial Express
Rana Barua of Triton joins Bates Mumbai as V-P
Abby Awards: A retrospective on the champions of yesterday
Intel chooses McCann Erickson, with a bit of India inside
Saurabh Saksena to move to Mudra South
Rediffusion's Surojit Sen wins ECO-India award
Sindoor Tere Naam Ka to debut this month on ZEE TV
ZEE bets on Business Baazigar to bring in the masses
Initiative Bangalore's Joydeep Raha to look after Mumbai too
Source:Agency Faqs
 
   
Idea offers cricket alerts in AP
India as a brand
Source:The Hindu Business Line
International News
First Asia Pacific Media Forum opens in Bali
  Source:Jakarta Post, Indonesia
   
GM Reviews $2.6 Bil. Media-Buying Business
Saatchi Sues Burns
IPG Plans to Restate Earnings
Wieden Keeps $45 Mil. ESPN Media Account
  Source: Ad Week
   
Intel Names Interpublic Group Of Companies As Global Brand Marketing Agency
  Source:TechWhack
   
GM media account under review -- report
  Source: CBS MarketWatch
On Advertising: Mixing sex and power in Bulgaria.
  Source: IHT
   
Mark Wnek on Advertising
  Source:Independent,
   
A Tale Of Two Media Shops: MPG and Universal McCann
  Source: Media Post
   
Zip TV licence for interactive advertising channel
  Source:Informitv
   
Media: All About ... Interactive Advertising Bureau
  Source:Digital Bulletin
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