MUMBAI: ECO-India has announced the winners of its contest 2005, which invited individuals and advertising agencies from across India to send in their communication solutions on tackling vehicular pollution.

The contest participants, who totalled 64, were asked to create commercials of 25 seconds or less on persuading people to stop vehicular pollution.

Sen's winning entry will now be aired on television channels across India and will also earn a free entry to the Cannes Film Festival and other related international film festivals.

An elated Sen in a statement said, "I'm delighted on this wonderful achievement not only as a Rediffusion team member, but as an Indian citizen as well. The constant irritation of traffic pollution due to an unimaginable influx of automobiles is so evident across India."

he added: "Through ECO India, I got this opportunity to try and wake up some souls and tell them about this gruesome pollution, which should not be taken casually at all. So, I initiated my bit, but am eagerly looking forward to see how many more people contribute to this cause."

Accoding to Rediffusion DYR COO-North Santosh Sood, "The award is testimony to the spirit of entrepreneurship we encourage at Rediffusion. Surojit’s initiative in creating the film and entering it for the awards is a living example of Carpe Diem."

ECO-India is one of the leading organisations working toward creating awareness of environmental and ecological responsibilities.