Toyota launches Innova in alliance with Star

MUMBAI: Toyota Kirloskar has decided to launch its latest offering Toyota Innova, India's first three-row seating passenger car, with an exclusive television event on Star Plus titled Innova Stars Ki Dhoom.

A launch of this kind will be a first of its kind where a car will be introduced in the market with a television event backing the launch.



Commenting on the launch and availability of Innova in India, Toyota Kirloskar Motors vice chairman Vikram Kirloskar said, "Launch of Innova brings India closer to the world. The new generation vehicle will provide luxury, comfort and safety, which are at par with customer requirements internationally."

Leveraging on the popularity of Star Plus, the flagship entertainment channel of Star India, the partnership is set to change the consumer perception towards cars from being a utilitarian product to one that offers enhanced lifestyle.

The show goes on air on Sunday, 13 March at 8.00 pm.



Star India CEO Peter Mukerjea said,"Toyota and Star share a very strong global relationship, which has now been extended to India. Through this partnership, Toyota Innova is being launched with a glamorous television event on the channel. The launch of this trendy and innovative driving machine on Star Plus is a confirmation of the belief that the Indian automobile market is ready for global products and Star India is proud and keen to be associated with this category creator for the Indian market."



Through this unique launch along with the television event, Innova Stars Ki Dhoom, the objective is to ensure that viewers make an immediate connect with the product.

Latest Reads
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns
Officer's Choice Blue snacks launches a new TVC campaign

Officer’s Choice Blue has launched a new advertising campaign ‘Salute to Banta Hai’ - communication that repurposes its long-standing platform of the ‘Good Samaritan’. The four TVC’s narrate testing situations, in slices of everyday life, and defines their actions to make for a better and caring...

MAM Media and Advertising Ad Campaigns
Interactive Television's Buzz Index to help advertisers make smart investment in movies

Interactive Television, a unit of WPP, has launched ‘Buzz index’- a revolutionary buzz measuring tool for helping advertisers to make informed decisions for cinema advertising.

MAM Media and Advertising Media Agencies
India's AdEx revised to Rs 62,483 cr. by EEMA; includes 'experiential' with 13.6 per cent share

MUMBAI: ‘Experiential Marketing’ or the concept of creating a bond between the consumer and the brand beyond ‘buying and selling’ by immersing them in an experience, is an underrated and underrepresented form of marketing, several marketers guiltily admit.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories