MAM

Castle Lager launches India’s first Men’s Fashion Fiesta

BANGALORE: Castle Lager and Prasad Bidappa Associates, in association with the Karnataka State Tourism Development Corporation (KSTDC), has announced India’s first ever fashion fair dedicated to men’s wear.

To be held during 8-10 April, 2005 in Bangalore, CIMFF (Castle India Men’s Fashion Fair) will feature India’s top men’s wear designers on the ramp along side leading menswear brands.

The event is presented by fashion guru Prasad Bidappa and is sponsored by Castle Lager, the flagship brand of Shaw Wallace Breweries Ltd.

 

 

CIMFF is aimed at showcasing men’s fashion through an exclusive event by bringing together a unique combination of not just designer wear, but also men’s wear brands to provide a much needed platform for the menswear segment.

Eighteen designers from Bangalore, Mumbai, Delhi and Kolkata along with international designers are slated to present their Spring Summer collection during CIMFF.

Bangalore based designers, Ayaz Khan, Lokesh Ahuja and Raj Shoroff, will exhibit their collections along with Delhi and Mumbai based designers like Rohit Bal, Rahgavendra Rathore and Anamika Khanna. Internationally acclaimed Bangladeshi designer Bibi Russell will participate in CIMFF too.

On the brands front, international label Daks and Bangalore based Madura Garments will feature their collection under various brands during the Fair. According to the sponsors, CIMFF will be a tribute to the emerging fashion capital, Bangalore, and would grow to position itself as an important fashion milestone in India.

 

 

“The 2005 Castle Men’s Fashion Fair will prove to be a milestone in many ways. The Karnataka Tourism Board is happy to support the incredible foresight of Prasad Bidappa and Castle Lager in commencing this event in Bangalore. An event of this nature will be an asset to the development of tourism in Bangalore,” KSTDC managing director Mahindra Jain said.

According to Bidappa, “Sadly, men’s fashion is always saddled with other segments and has never been given its due prominence. Our aim behind organisning an annual men’s fashion fair is to celebrate men’s fashion and provide a platform to showcase the best in this segment in India and abroad. We do hope that the event will be well supported by Bangalore in years to come.”

Shaw Wallace Breweries Ltd director, marketing, Vinod Giri said that world over, Castle Lager is associated with "leading edge imagery and aspiration," and view the Fair as a natural extension of the core brand value.

 

 

The launch of CIMFF, earlier this week, witnessed an exclusive preview of the collections to be showcased in the form of a fashion capsule conceptualized by Bidappa.

Castle Lager is among the flagship brands of SABMiller plc, one of the largest brewing companies in the world. Available in 65 countries, Castle Lager ranks among the top ten beer brands in the world.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/Nishi%20Kant-800x800.jpg?itok=uIvLqDHm
Dentsu Webchutney ropes in Nishi Kant as EVP & Mumbai head

MUMBAI: Dentsu Webchutney, a digital agency from the Dentsu Aegis Network, has appointed Nishi Kant as EVP & Branch Head- Mumbai. Kant will lead the charge for the agency’s Mumbai office. He will be reporting to Dentsu Webchutney co-founder & CEO Sidharth Rao. This is Nishi’s second stint...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/Promax.jpg?itok=nzXQfrVi
Promax & TSBI create quirky campaign

MUMBAI: Promax has brought on board, Digital first branding agency, The Small Big Idea (TSBI), to partner with them for the upcoming awards ceremony. TSBI recently kickstarted with an innovative social media campaign to announce the key note speaker for the event.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/23/bjp%20%281%29.jpg?itok=p3JIhNdY
BJP, Lever rule brands, advertisers lists in Feb 2017 so far

The Bharatiya Janata Party (BJP) was the top brand in terms of television advertisement insertions for the month of February 2017 so far for weeks 5, 6 and 7 (Saturday 27 January 2017 to Friday, 17 February 2017).

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/23/sumanta-vikas.jpg?itok=Hc8DNKOb
HDFC hires LinTeractive for two-wheeler insurance campaign

MUMBAI: HDFC Ergo General Insurance Company has appointed LinTeractive, the digital agency of MullenLowe Lintas Group, to put together a digital campaign for its two-wheeler motor insurance products. Through this campaign, HDFC Ergo aims to reach out to its consumers and communicate the importance...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/23/Phogat-launches-Godrej.jpg?itok=OiCtOuiL
Phogat launches Godrej Interio healthcare range

MUMBAI: Godrej Interio, India’s leading furniture and interior solutions brand, launched a new health awareness campaign-sleep@10. Launched by Olympian, Geeta Phogat, the campaign was born during the product development stage of their healthcare range. #sleepAt10 is an initiative that aims to...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/22/tcs%20%281%29.jpg?itok=rFDnrXZe
Japanese Super Formula: TCS named title sponsor of championship team

Tata Consultancy Services, a leading global IT services, consulting and business solutions organization, today announced that it has been named the title sponsor for team Nakajima Racing in the Japanese Super Formula Championship 2017 series.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/22/ashish%20%281%29.jpg?itok=y3ndaYCZ
DAN, a friend in need

InDeed, Dentsu Aegis Network’s newly launched CSR Advisory, will facilitate corporate investments by companies in Corporate Social Responsibly, through insights & a brand-led approach.

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/22/shergill%20%281%29.jpg?itok=ot1krGRJ
Pitchfork Partners hired by Nyka Events

Nyka Events, a premier event agency based out of Mumbai, has signed on Pitchfork Partners Strategic Consulting LLP to advise them on delivering various change management initiatives the firm is currently exploring to take the organization into the next phase of its growth cycle.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/22/Yepme.jpg?itok=RspIrgeY
Online fashion brand Yepme expands into Europe

MUMBAI: Yepme announced its plan to expand into Europe. The company has launched uk.yepme.com to service customers across UK. The brand footprint is also being extended beyond its own webstore across Europe through presence in a large online marketplaces in the UK, Germany, Italy, France and Spain.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories