MAM

Castle Lager launches India’s first Men’s Fashion Fiesta

BANGALORE: Castle Lager and Prasad Bidappa Associates, in association with the Karnataka State Tourism Development Corporation (KSTDC), has announced India’s first ever fashion fair dedicated to men’s wear.

To be held during 8-10 April, 2005 in Bangalore, CIMFF (Castle India Men’s Fashion Fair) will feature India’s top men’s wear designers on the ramp along side leading menswear brands.

The event is presented by fashion guru Prasad Bidappa and is sponsored by Castle Lager, the flagship brand of Shaw Wallace Breweries Ltd.

 

 

CIMFF is aimed at showcasing men’s fashion through an exclusive event by bringing together a unique combination of not just designer wear, but also men’s wear brands to provide a much needed platform for the menswear segment.

Eighteen designers from Bangalore, Mumbai, Delhi and Kolkata along with international designers are slated to present their Spring Summer collection during CIMFF.

Bangalore based designers, Ayaz Khan, Lokesh Ahuja and Raj Shoroff, will exhibit their collections along with Delhi and Mumbai based designers like Rohit Bal, Rahgavendra Rathore and Anamika Khanna. Internationally acclaimed Bangladeshi designer Bibi Russell will participate in CIMFF too.

On the brands front, international label Daks and Bangalore based Madura Garments will feature their collection under various brands during the Fair. According to the sponsors, CIMFF will be a tribute to the emerging fashion capital, Bangalore, and would grow to position itself as an important fashion milestone in India.

 

 

“The 2005 Castle Men’s Fashion Fair will prove to be a milestone in many ways. The Karnataka Tourism Board is happy to support the incredible foresight of Prasad Bidappa and Castle Lager in commencing this event in Bangalore. An event of this nature will be an asset to the development of tourism in Bangalore,” KSTDC managing director Mahindra Jain said.

According to Bidappa, “Sadly, men’s fashion is always saddled with other segments and has never been given its due prominence. Our aim behind organisning an annual men’s fashion fair is to celebrate men’s fashion and provide a platform to showcase the best in this segment in India and abroad. We do hope that the event will be well supported by Bangalore in years to come.”

Shaw Wallace Breweries Ltd director, marketing, Vinod Giri said that world over, Castle Lager is associated with "leading edge imagery and aspiration," and view the Fair as a natural extension of the core brand value.

 

 

The launch of CIMFF, earlier this week, witnessed an exclusive preview of the collections to be showcased in the form of a fashion capsule conceptualized by Bidappa.

Castle Lager is among the flagship brands of SABMiller plc, one of the largest brewing companies in the world. Available in 65 countries, Castle Lager ranks among the top ten beer brands in the world.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/story%20%281%29.jpg?itok=VIElq1RO
Dentsu stories create HarperCollins books

HarperCollins India is celebrating 25 years in India through a film that celebrates books. The campaign consists of a film that shows the journey of a novel. The novel titled 'Journeys Never End’ exchanges hands through the film. Dentsu One, HarperCollins joined hands to create this beautiful film...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/asci%20%281%29_0.jpg?itok=UZWVPhZn
AYUSH-ASCI to regulate advertisements

Progressing with the impetus towards supporting co-regulation in advertising, the Ministry of Ayurveda, Yoga and Naturopathy, Unani, Siddha and Homoeopathy (AYUSH) has signed an MoU partnering with the Advertising Standards Council of India (ASCI).

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/shopclues-800x800.jpg?itok=JMeM8M6r
Mall wali quality, ShopClues wale prices

MUMBAI: ShopClues, one of India’s largest marketplace, is celebrating its fifth anniversary and it is doing so in an inimitable style between 19 and 26 January. After five years of success, which have seen ShopClues emerge as a prestigious Unicorn in India’s start-up landscape, the company is...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/db%20%281%29.jpg?itok=YMjHptsV
DB Corp's radio business numbers expand with network growth

DB Corp’s MY FM radio network now encompasses 26 live stations with the launch of nine new stations over the last two quarters of this fiscal (year ending 31 March 2017 or FY-17). DB Corp’s radio business revenue for the quarter ended 31 December 2016 (Q3-17, current quarter) increased 12.4...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/fcb%20%281%29.jpg?itok=bnPdV4pW
FCB Interface with Mahindra's 'joy of breaking free'

FCB Interface has launched a brand new campaign for Mahindra’s range of personal vehicles. Set to the tune of the original Live Young Live Free track from the first campaign, this film elevates it from a song to an anthem. Following is the link to the ad for your reference.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/amit_gujral.jpg?itok=sBmbhKyq
LG to patriots: #KarSalaam

MUMBAI: LG has launched the #KarSalaam initiative which aims to salute the spirit and sacrifices of the Indian soldiers to celebrate India’s upcoming Republic Day.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/AMIT%20WADHWA-RAJAN-800x800.jpg?itok=oIBJn_eJ
HT Media hires Dentsu Impact

MUMBAI: Dentsu Impact has won the creative duties for all brands from HT Media - including Hindustan Times, Hindustan (Hindi), Mint, Shine.com, HT Campus, Career Plus, Study Mate, English Mate and Bridge School of Management. With this move, Dentsu Impact becomes the prime strategic and...

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/Ayyappan-Raj-800x800.jpg?itok=Tih3d0WE
Nomarks for guessing who's self-reliant

MUMBAI: Bajaj Nomarks has come out with its latest brand campaign that highlights the advantages of the skincare cream. The campaign, led primarily by a video film, touches upon the core point of the cream being a companion to women who often face multiple skin complaints, especially on the face....

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/18/sabia.jpg?itok=UPFNUZeB
Madame Tussauds in India; WATConsult wins media mandate

WATConsult, one of India’s leading media agency, which is now a part of the Dentsu Aegis Network, has won the digital and social media mandate of the world-renowned wax museum, Madame Tussauds, which is soon to be launched in the capital city of India.

MAM Media and Advertising AD Agencies

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories