Castle Lager launches India’s first Men’s Fashion Fiesta

BANGALORE: Castle Lager and Prasad Bidappa Associates, in association with the Karnataka State Tourism Development Corporation (KSTDC), has announced India’s first ever fashion fair dedicated to men’s wear.

To be held during 8-10 April, 2005 in Bangalore, CIMFF (Castle India Men’s Fashion Fair) will feature India’s top men’s wear designers on the ramp along side leading menswear brands.

The event is presented by fashion guru Prasad Bidappa and is sponsored by Castle Lager, the flagship brand of Shaw Wallace Breweries Ltd.



CIMFF is aimed at showcasing men’s fashion through an exclusive event by bringing together a unique combination of not just designer wear, but also men’s wear brands to provide a much needed platform for the menswear segment.

Eighteen designers from Bangalore, Mumbai, Delhi and Kolkata along with international designers are slated to present their Spring Summer collection during CIMFF.

Bangalore based designers, Ayaz Khan, Lokesh Ahuja and Raj Shoroff, will exhibit their collections along with Delhi and Mumbai based designers like Rohit Bal, Rahgavendra Rathore and Anamika Khanna. Internationally acclaimed Bangladeshi designer Bibi Russell will participate in CIMFF too.

On the brands front, international label Daks and Bangalore based Madura Garments will feature their collection under various brands during the Fair. According to the sponsors, CIMFF will be a tribute to the emerging fashion capital, Bangalore, and would grow to position itself as an important fashion milestone in India.



“The 2005 Castle Men’s Fashion Fair will prove to be a milestone in many ways. The Karnataka Tourism Board is happy to support the incredible foresight of Prasad Bidappa and Castle Lager in commencing this event in Bangalore. An event of this nature will be an asset to the development of tourism in Bangalore,” KSTDC managing director Mahindra Jain said.

According to Bidappa, “Sadly, men’s fashion is always saddled with other segments and has never been given its due prominence. Our aim behind organisning an annual men’s fashion fair is to celebrate men’s fashion and provide a platform to showcase the best in this segment in India and abroad. We do hope that the event will be well supported by Bangalore in years to come.”

Shaw Wallace Breweries Ltd director, marketing, Vinod Giri said that world over, Castle Lager is associated with "leading edge imagery and aspiration," and view the Fair as a natural extension of the core brand value.



The launch of CIMFF, earlier this week, witnessed an exclusive preview of the collections to be showcased in the form of a fashion capsule conceptualized by Bidappa.

Castle Lager is among the flagship brands of SABMiller plc, one of the largest brewing companies in the world. Available in 65 countries, Castle Lager ranks among the top ten beer brands in the world.

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