10 January 2005 Newsletter Subscription Email this Page Volume 12 - Issue No: 20

Executive Dossier













'Insight is not just about GRPs but returns for our clients'
Interview with Insight president Raj Gupta

Ad Mad World
Now you see him… now you don't

Media, Advertising & Marketing Watch
Carat slashes forecast for US ad spend growth in 2005
With rising oil prices, the dollar downslide and the US current account deficit being potential causes for concern in 2005, media buyer Carat, a unit of UK-based Aegis has sliced its 2005 global advertising spend forecast.

Michael Connor, head of VNU's MMI quits

Eleo made chief marketing officer at Disney-ABC

Blog readership in US jumps up 58 per cent in 2004

Shemaroo to release 'Hulchul', 'Raincoat' home video

Jamin new Consumer Insights dir at Mediaedge:cia

Air Deccan to sell tickets through mobile vans

Karnataka govt. embarks on brand building o

Guest Speak
Global Branding Is So Easy With Global Trademark
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (19 December 2004 to 25 December 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (19 December 2004 to 25 December 2004)
Star Plus
MAX
Sony Entertainment
Sun TV
Gemini TV
Eenadu TV

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Source: www.indiantelevision.com

Today's Newsbreakers.......India
Ad campaign for tsunami aid is assembled in record time
Source: The Financial Express
   
   
Bates India pins its hopes on Kamath
Halls makes rivals cough up more ad spends
Source:Economic Times
   
Pepe Jeans to rope in Manchester United star as brand ambassador
Source: The Hindu Business Line
   
Euro RSCG's Sanjeev Roy to head 4D, Anisha Motwani is new Delhi head
Triton bags Uppal Builders' creative & media account
C Venugopal is new GM marketing at Goodlass Nerolac
Lowe boys are M.AD-Gurus, O&M comes second
Makeover on the cards for Raj TV
Miditech puts reality TV in marriage mandap for SaharaOne
Source:Agency Faqs
   
   
Chandigarh: MC takes down Indicom banner
Source:Indian Express
International News
Ford to Up Ad Budget for Flagship Brand
  Source: Reuters
   
Media changes won't ad up
  Source: The Australian
   
Super Bowl Advertisers on the Alert
  Source: NY Times
   
Fox Nixes Ad Showing Mickey Rooney's Rear
  Source: Frankfort Times
   
$60 Mil. E*Trade Account Goes to BBDO
Kuperman Retires From DDB
Nokia Talks to Shops About Global Project
Coke Turns to Berlin Cameron for Lime Intro
  Source: Ad Week
Australian December Job Advertisements Decline 3.4%
  Source: Bloomberg
   
Online ads may finally come of age
  Source: IHT
   
Mark Wnek on Advertising
  Source: Independent, UK
   
Online ad linking Google to hate site raises issues
  Source; eTaiwan News
   
Local hospitals call for lifting of ban on foreign advertising
Higher airtime and ad rates to drive earnings
  Source;Bangkok Post, Thailand

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