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Indiantelevision.com's Media, Advertising & Marketing Watch
 
Karnataka govt. embarks on brand building
 
Indiantelevision.com Team
(7 January 2005 5:00 pm)
 
BANGALORE: The Karnataka government has signed a memorandum of understanding (MOU) with Bangalore Chamber of Industry and Commerce (BCIC) with an object of giving a fresh thrust to economic development in Karnataka and creating a brand identity for the state at the international level.
 
 
The government has faced a lot of criticism from the doyens of industry recently over issues like the cessation of the BATF (Bangalore Action Taking Force), the poor quality of infrastructure in the state, et al. Some of the IT giants have even shelved Karnataka based expansion sighting the poor conditions in the state as reason.
 
 
The MOU highlights the promotion of small and medium scale industries and enterprises through policy changes, creating a better and dependable infrastructure at par with world standards along with a host of other proposals.
 
 
The message the government wants to convey through the branding is that the policies of the coalition government are in favor of industry, mobilizing investments and helping in employment generation. It also tries to hold the earlier perception for its progressive ideological and pragmatic outlook.
 
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