MAM

Eleo made chief marketing officer at Disney-ABC

MUMBAI: Disney ABC Television Group has elevated Eleo Hensleigh to chief marketing officer and executive vice-president for marketing and brand strategies, a newly created position.

 

 

Hensleigh has earlier worked as executive vice president for worldwide brand strategy at Disney-ABC Cable Networks Group, the company owns and operates cable television channels for parent ABC, a subsidiary of the Walt Disney Company.

 

 

In her new role, Hensleigh will manage marketing and brand strategy initiatives, research departments and synergy efforts for the group, which includes the ABC Television Network (ABC Daytime, ABC News, ABC Primetime, ABC Latenight, and ABC Affiliate Marketing) and the entertainment cable television networks under the Disney-ABC Cable Networks Group banner, including Disney Channel Worldwide, Toon Disney, ABC Family and SOAPnet, as well as Walt Disney Television Animation.

 

 

As head of worldwide brand strategy for the Disney-ABC Cable Networks Group, Hensleigh was responsible for developing and managing the brand strategy for each of the Disney-ABC Cable Networks Group's domestic basic cable channels like ABC Family, Disney Channel, SOAPnet and Toon Disney and its international channels.

Before joining Disney in August 1996, Hensleigh was creative director and senior vice president for marketing and promotion at FX Networks. Prior to joining FX, Hensleigh was vice president and creative director for on-air promotion at Nickelodeon/Nick at Nite, where she supervised all development and production of on-air image and tune-in promotion.

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