9 February 2005 Newsletter Subscription Email this Page Volume 12 - Issue No: 41
Adex Analysis









Fast food outlets advt. on TV registers 22% rise
A 22% rise was seen in fast food outlets advertising on television in 2004 compared to 2003.

Media, Advertising & Marketing Watch
Universal McCann business director Mohapatra quits
Madan Mohapatra, who was heading the Nestle and L'oreal accounts, has put in his papers at the agency.


SSC&B Lintas bags MTNL's full service account
In the recent empanelment conducted by MTNL, SSC&B Lintas emerged the winner, bagging the full service account of the telecom PSU major to build the MTNL brand and to strengthen the various products/services that MTNL offers.

Fifth Estate bags Team Mineral Water creative duties

Aliagroup ropes in Kent as strategic retail advisor

John Muszynski is the new CEO for Starcom US

Samsung India unveils new range of mobile phones

ECO India extends deadline for TV spot contest

Guest Speak
Is your logo that important?
 NASEEM JAVED's Westside View

Top 10 Programmes (23 January 2005 to 29 January 2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (23 January 2005 to 29 January 2005)
Star Plus
Sony Entertainment
Sun TV
DD1
Gemini TV

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Source: www.indiantelevision.com
Today's Newsbreakers.......India
Top advertisers hike adspends in 2004
O&M Worldwide to use India as `studio for world'
SSC&B Lintas bags MTNL account
Source:The Hindu Business Line
 
Brand Portrait wins Franch, Sunidra Mattresses
Triton's Yateesh Srivastava takes over as chief marketing officer, YES Bank
Designer Pallavi Jaikishen chooses her Umbrella
ZEE ties up with Bhaskar Group to hunt talent
Source:Agency Faqs
   
Advertisements, that ‘sell’ women
Source:Malayala Manorama,
Return of the Mughal
For whom the bell tolls
The new brand aids
The ad world's getting bigger
Getting a fair share?
What it takes to be brand manager
Source:Economic Times
   
   
Quite a handful of promotions
Murthy lays thrust on brand building
Source:Business Standard
International News
ABC Sells Out Oscars Advertising Time
  Source:Reuters
   
Siemens Turns to TBWA for Mobile Phones
ONDCP Trial: Prosecutors Build Evidence
Aegis Group Names Lerwill CEO
  Source: Ad Week
   
Game company offers advertising
  Source:bizjournals.com
   
Advertising spending in Bahrain soars 35pc
  Source:Gulf Daily News
   
MTV ad man reveals inner workings of marketing
  Source:www.dailyorange.com
   
Pikasso hosts awards for the best advertising posters of 2004
  Source:Lebanon Daily Star
GoDaddy Turns to Web After Fox Pulls Ad
NYTimes.com Starts Streaming Video Ads
JWT Finds Time Worth More Than Money
Merrill Lynch Gives AOL Parent A 'Buy' Rating
  Source:Mediapost.com
   
Sarah Jessica Signs With Coty
Diageo Breaks Nascar's First Sponsor Spirits Spot
  Source: Brand Week
   
Nimbus Advertising holds annual meet
  Source:Financial Express Bangladesh
   
Footwear Selects Ogilvy Public Relations Worldwide and Tda Advertising & Design as Agencies of Record
  Source:Yahoo News (press release)
   
PointRoll Adds Advertising.com
  Source:Media Week (US)
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