John Muszynski is the new CEO for Starcom US

MUMBAI: Starcom MediaVest Group (SMG) CEO Renetta McCann announced the appointment of John Muszynski as Starcom USA CEO with immediate effect. Until recently the position was held by McCann himself.



According to McCann, "John is someone who is constantly looking ahead to meet the opportunities and challenges of the future. He has the tenacity and the authority to embrace change, and was the clear choice to lead one of the most innovative and admired agencies in the media business."



An organisational veteran, Muszynski started with the company in 1981 right out of university. Until 1990, Muszynski worked within the planning or strategy discipline before joining the agency’s broadcast investment group (BIG) where in 1999 he held the position of chief broadcast investment officer.

During his tenure as Starcom’s top investment expert, he helped SMG launch the broadband upfront market. He was a founding member of Starcom’s Video Investment Group (VIG), a team of media-neutral experts who explore the full spectrum of visual options when mapping out client plans. In April 2004, Muszynski was appointed Starcom’s managing director, investment and operations and was reporting to McCann.



"Anyone that knows me knows that I thrive on competition. With Starcom already one of the undisputed leaders in our industry, the competition hasn’t lessened. In fact, the competition has only increased because we are competing to outdo ourselves. On my watch, Starcom will continue to embrace change and the policies that made it successful, while remaining an incubator of industry-shaping ideas and the home for people that make that type of thinking happen," said Muszynski.

Rounding out the Starcom USA management team is Steven Feuling, chief marketing officer as well as group client leaders Chris Boothe, Kathy Ring, Andrew Swinand and Elizabeth Herbst-Brady. Herbst-Brady joined the company in September 2004 from NBC Universal as Muszynski’s successor leading Starcom’s BIG.

A noted leader in the media industry, Muszynski has won numerous industry honors including AdAge’s Media Maven, TVWeek’s Buyer of the Year, Mediaweek All-Star, and a Kidscreen Golden Marble Award for Best Media Director, as well as client accolades. Most recently, he helped Starcom win the Best Buy Bravo Award for its business partner delivering the highest level of quality performance.

Latest Reads
Cadbury Bournvita biscuits to ritualise morning consumption with new tiffin pack

Mondelez India Foods is to launch a new tiffin pack of its highly successful Cadbury Bournvita Biscuits to ritualize consumption in the larger span of morning occasions. The company sees the morning snacking occasion as a big opportunity for a product that brings together the best of taste and...

MAM Marketing Brands
FCB Ulka wins advertising duties for AVT Premium

MUMBAI: A.V. Thomas & Company has appointed FCB Ulka Bangalore to handle the advertising duties for their flagship brand, AVT Premium. The win adds to FCB Ulka Bangalore’s portfolio which includes marquee clients like ITC Biscuits & Confectionery and Wipro Consumer Care & Lighting. AVT...

MAM Media and Advertising Account
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories