Indiantelevision.com Team

MUMBAI: Earth Communications Office -India Association has once again this year launched a nationwide contest for a 25 second or less commercial on the theme of Vehicular Pollution.

The deadline for receiving the ready commercial has been extended until Monday 28 February.

The winner of the contest will get an opportunity to take his/her entry to the prestigious Cannes Lions Advertising Festival and get his/her work shown on national and regional TV channels with a credit by-line.

The contest is open to individuals - could be a creative director, a filmmaker, an activist, a student or just about anyone who has an idea and can turn it into reality.

It aims to draw committed citizens from the media and entertainment industry to produce and broadcast public service announcements that provoke and convince. Last year it had conducted a similar contest on the theme of 'Conserve Water'.

The board members include: Peter Mukerjea, Amit Khanna, G. Krishnan, R. Basu and Bhuvan Lall from the broadcast industry, Yash Chopra and Manmohan Shetty from the film world, Sam Balsara, Ranjan Kapur, Rajiv Agarwal and RajeshPant from the advertising fraternity.