"Tony brings with him years of invaluable retail branding experience and global expertise for Maximus clients. With the retail sector witnessing an unprecedented boom in India, the urgent need is to look at the retail sector from branding perspective and not just from interior designing perspective," said Aliagroup director Sanjeev Malhotra.

Kent said, "I’m delighted to be part Aliagroup, India’s largest brand consulting firm. The need of the hour for the rapidly growing retail industry is to focus on building brands to move up the value chain."