Fast
Food Outlets Advertising up 22 per cent on television in 2004
compared to 2003
Summer
seasons see heated Ad Spends
Fast
Food Outlets advertising shows a rise from 2000 on TV
McDonald’s
‘Happy Price Menu’ tops Chart in 2004
This
week, AdEx India looks at Fast Food Outlets. With increased purchasing
power within middle class consumers, even Fast Food Outlets are
reaping the benefits. This has obviously therefore triggered off
a fight among the Fast Food players in the market place. Let’s
look at its advertising spends on Television in 2004.
2004
witnesses a growth of 22 per cent in Fast Food Outlets advertising
compared to 2003.
When
do the Fast Food Outlets advertisers prefer to spend during the
year? The graph below gives the answers.
Summer
season witnesses’ maximum ad spends from Fast Food Outlets on Television.
Let’s
look at its advertising spends in the past years.
Fast
Food Outlets show rise in advertising from 2000.
Let’s
look at the Top five Fast Food Spenders on Television in 2004.
McDonald’s
Corporation grabs the top position with 47 per cent of the
advertising share whereas Tricon stands at second with 32
per cent of the share. Domino’s gets the third position
with 16 per cent of share.
Now,
let’s also look at the brands which top TV advertising.
The
table shows that ‘McDonald’s Happy Price Menu’ grabs the
top position (with 29 per cent of the advertising share)
followed by ‘McDonald’s Happy Meal’ at the 2nd position
(with 16 per cent of the share).
We
shall be coming out with similar analyses on other categories
in the coming days.
(Analysis from AdEx India - A Division of TAM Media Research)
