21 February 2005 Newsletter Subscription Email this Page Volume 12 - Issue No: 49
Media, Advertising & Marketing Watch





 

'Indian Idol' campaign reaches last leg
The clash of the titans has reached to its final lap. Sony is leaving no stone unturned to make a splash across the media.

Apply to change; evolve to grow: Brand Summit 2005
The second day at the brand summit infused a lot of inspirational thought, discussion and provocation.

Special Report
Into the mind of a TV network programmer
How does a programmer really know he/she has hit the bull's eye with a story? Here's how...

Cartoon Network prepares to 'Get Animated'

Cartoon Network signs licensing deal with Mattel

Grey merger with WPP may come to effect on 7 Mar

CC Africa,Taj Hotels rope in Rhodes as ambassador

IATAS appoints marketing wizard Eva Obadia

Guest Speak
Why Business Must Survive In Real Name- Economy?
 NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (30 January 2005 to 5 January 2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (30 January 2005 to 05 February 2005)
Star Plus
Sony Entertainment
Sun TV
Zee Cinema
Zee TV
Gemini TV

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Source: www.indiantelevision.com
Today's Newsbreakers.......India
Godfrey Phillips to stop using `Red & White' on awards mascot
Content digitisation, broadband to impact media industry: Study
Jonty Rhodes to field for CC Africa
Source:The Hindu Business Line
 
Wake up big boys, BPO ads are hot
Sania Mirza clinches 3 ad deals
Source:Economic Times
 
   
Young Indian`s summit in Bangalore from Feb 25
Source:Business Standard
CII Brand Summit: Consumer connect is no rocket science, says Balki
Looking for Brand Chennai in idli-sambar country
Forget kitchen politics on TV, get ready for a hearty laugh
Sonia Gandhi trails Big B as role model of success, says Indicus survey
Source:Agency Faqs
   
   
Campaign to eradicate hunger launched
Source:Financial Express
   
Finding sponsors, a difficult task
  Source:The Hindu
International News
FDA seeks ban on some cox-2 advertising
  Source:Financial Times
   
Waltrip Returns in Saatchi Q&A for Tundra
Closing Date Set for WPP's Acquisition of Grey Global
ONDCP Case Goes to the Jury
Whirlpool's KitchenAid Talks to Agencies
  Source: Ad Week
   
Diversity in ads blurs reality
  Source: Indianapolis Star
   
Visible World targets advertising industry
  Source:Informitv
   
Valvoline moves $10 million ad account from Doe
  Source:bizjournals.com
Fairfax First-Half Profit Rises 26% on Advertising
  Source:Bloomberg
   
Malaysia: False advertising a bane to industry
  Source:Malay Mail
   
Nielsen To Delay DVR Ratings, Fund Millions In 'Independent' Research
4A's Unveil Comprehensive EDI Effort
Viewpoint To Study Effectiveness of In-Page, Pre-Roll and Streaming Ads
Study To Evaluate Impact Of 'In-Page' Web Video Ads
  Source: Media Post
   
New MSN search earns mixed reviews for features, heavy advertising
  Source:News Target
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