MAM

Cartoon Network signs licensing deal with Mattel

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2014/10/16/vgb.jpg?itok=oGpzRryr

MUMBAI: Warner Bros. Consumer Products and Cartoon Network have announced that they have awarded toy manufacturer Mattel, the master toy license for the television show Hi Hi Puffy AmiYumi.

 

 

Mattel is planning to launch a full line of toys at retail worldwide, in all markets outside Japan later this year. Mattel’s initial product launch will consist of fashion dolls in the likeness of the real-life Japanese pop stars Ami and Yumi, spunky small dolls inspired by the animated characters and the Puffy AmiYumi tour bus.

Mattel will also create plush toys based on Ami and Yumi's favourite felines, along with engaging play sets and a magical transforming tour bus. Additional products will include accessories, role-playing product, musical and electrical toys, games, puzzles and vehicles. The new toy line from Mattel brings this colorful property to the shelf with an excellent array of product and creative packaging.

 

 

For the uninitiated Hi Hi Puffy AmiYumi is a half-hour comedy consisting of animated elements. The show follows the rompy rock ‘n’ roll adventures of Japanese rock stars Ami and Yumi, along with live-action bookends featuring the band. Being famous rock stars, Ami and Yumi tour the globe in their customized tour bus, a veritable condo on wheels with all the major amenities and an ever-changing interior.

Ami is the peppy, positive and resourceful one. Yumi is the hard-rocking, no-nonsense cynic with an absolutely infallible sense of cool. Whether they’re jamming with aliens, or being chased to the center of the Earth by an obsessed fan, Ami and Yumi always come out on top – dishing out lessons in J-pop justice and the international language of “cool” along the way.

The real life Ami and Yumi came together in 1995 through a nationwide talent search in Japan. Since their rock ‘n’ roll debut in 1996, they have sold millions of albums, played sold-out stadiums and hosted a live-action variety show in Asia. Now the Japanese phenomenon is taking on the cartoon world with Hi Hi Puffy AmiYumi, an over-the-top comedy, filled with cutting-edge music and starring two cool Japanese pop icons.

 

 

Cartoon Network Worldwide executive VP and GM Jim Samples says, “Selecting Mattel as the master toy licensee on Hi Hi Puffy AmiYumi adds to the tremendous. Not only are we working with an industry leader to bring one of our hot new shows to retail and consumers, together we will bring a line of creative, fun toys to fans sooner than we have ever been able.”

Warner Bros. Consumer Products executive VP domestic licensing Karen McTier said, “We just know that Mattel will do a great job capturing the creativity and liveliness of Hi Hi Puffy AmiYumi in their exciting line of toys.” Mattel designs, manufactures and marketing of toys and family products, including Barbie.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/shopclues-800x800.jpg?itok=JMeM8M6r
Mall wali quality, ShopClues wale prices

MUMBAI: ShopClues, one of India’s largest marketplace, is celebrating its fifth anniversary and it is doing so in an inimitable style between 19 and 26 January. After five years of success, which have seen ShopClues emerge as a prestigious Unicorn in India’s start-up landscape, the company is...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/db%20%281%29.jpg?itok=YMjHptsV
DB Corp's radio business numbers expand with network growth

DB Corp’s MY FM radio network now encompasses 26 live stations with the launch of nine new stations over the last two quarters of this fiscal (year ending 31 March 2017 or FY-17). DB Corp’s radio business revenue for the quarter ended 31 December 2016 (Q3-17, current quarter) increased 12.4...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/fcb%20%281%29.jpg?itok=bnPdV4pW
FCB Interface with Mahindra's 'joy of breaking free'

FCB Interface has launched a brand new campaign for Mahindra’s range of personal vehicles. Set to the tune of the original Live Young Live Free track from the first campaign, this film elevates it from a song to an anthem. Following is the link to the ad for your reference.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/amit_gujral.jpg?itok=sBmbhKyq
LG to patriots: #KarSalaam

MUMBAI: LG has launched the #KarSalaam initiative which aims to salute the spirit and sacrifices of the Indian soldiers to celebrate India’s upcoming Republic Day.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/AMIT%20WADHWA-RAJAN-800x800.jpg?itok=oIBJn_eJ
HT Media hires Dentsu Impact

MUMBAI: Dentsu Impact has won the creative duties for all brands from HT Media - including Hindustan Times, Hindustan (Hindi), Mint, Shine.com, HT Campus, Career Plus, Study Mate, English Mate and Bridge School of Management. With this move, Dentsu Impact becomes the prime strategic and...

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/Ayyappan-Raj-800x800.jpg?itok=Tih3d0WE
Nomarks for guessing who's self-reliant

MUMBAI: Bajaj Nomarks has come out with its latest brand campaign that highlights the advantages of the skincare cream. The campaign, led primarily by a video film, touches upon the core point of the cream being a companion to women who often face multiple skin complaints, especially on the face....

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/18/sabia.jpg?itok=UPFNUZeB
Madame Tussauds in India; WATConsult wins media mandate

WATConsult, one of India’s leading media agency, which is now a part of the Dentsu Aegis Network, has won the digital and social media mandate of the world-renowned wax museum, Madame Tussauds, which is soon to be launched in the capital city of India.

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/18/PC-advrt.jpg?itok=Q6eLTowD
Priyanka in new Pantene ad

Pantene, one of India’s leading hair care brands along with new brand ambassador Priyanka Chopra, launches a new and improved formula. The brand launches its biggest breakthrough in 30 years: Pantene’s new formula with PRO-V and goodness of oils making hair thicker, stronger in just 14 days.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/17/shanu-singh.jpg?itok=M5jb_3ds
E-com: Godrej Interio, IBM tie up

IBM has announced that Godrej Interio, the furniture division of Godrej & Boyce Mfg. Co. Ltd., is collaborating with IBM to capture the attention of the growing number of home furniture and accessories consumers.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories