Rhodes while sharing his experiences on Africa's ultimate safaris said, "CC Africa is the most comprehensive safari operators with exceptional lodges and safaris in Africa's most breathtaking wilderness locations. The African safaris including Walking Safaris and Expeditions - Africa under Canvas mobile safaris is an exhilarating experience for discerning and adventurous travellers."

Speaking on the development, Fitzgerald said, "CC Africa’s ecotourism model recognises that economic development of the areas in which we operate is crucial to the maintenance of bio-diversity. We also recognise that much of Africa’s wildlife heritage and land is influenced or owned by local communities. Our model – successfully implemented throughout our operations in Africa -- links international high net worth, low volume/low impact visitors to these wilderness areas and their resident communities. The resultant revenue tangibly demonstrates the benefits of ecotourism and conservation to the neighbouring residents."