MAM

Cartoon Network prepares to 'Get Animated'

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2014/10/16/vgb_0.jpg?itok=Ifq94z3B

MUMBAI: A healthy lifestyle is what Cartoon Network in the US is advocating in its new marketing initiative. Targeted to kids in the 6-14 age group Get Animated is an on-air, online, print and off-channel campaign and kicks off on 28 February.

 

 

The programme will tap into the network’s roster of cartoon characters and distinctive 3D on-air environment to communicate positive lifestyle messages through multiple Public Service Announcements (PSAs). These will air in Cartoon Network’s morning, afternoon and prime time day-parts. These pro-social spots also will point viewers to www.GetAnimated.com. On this site content will further communicate messages around the benefits of making good lifestyle choices.

Kids will find tips, lifestyle recommendations and an interactive game that will focus on the importance of being active. Additionally Get Animated messages will appear within a series of consumer and trade ads in key publications.

 

 

The broadcaster has launched the initiative Movement Ink. This will serve as a place where cartoon characters and,at times, live kids can come together for growth, inspiration and action. Activities housed within the facility will vary from traditional sports to non-traditional activities, such as, tree house climbing.

Kids onscreen will encounter and interact with their favourite characters from series such as Codename: Kids Next Door, Foster’s Home for Imaginary Friends, The Powerpuff Girls and Ed, Edd n Eddy. Characters will come together at Movement Ink to share with viewers at home fun ideas for healthy snacks and new twists on familiar games that kids could try at home, a park or at school.

 

 

Two 15-second teaser spots will introduce the on-air campaign. The first is an official ceremony on the site where Movement Ink will be constructed featuring the Mayor of Townsville and his assistant Sara Bellum of The Powerpuff Girls. The second will be a star-studded ribbon-cutting ceremony to welcome the various inhabitants of Cartoon Network’s on-air world to the newly completed Movement Ink facility.

Four PSAs will follow on-air and will be tagged with Movement Ink. This will serve as the official voice for healthy living on the broadcaster. Get Animated will air on a regular basis and new PSAs will be created to keep the programme as fresh and timely as possible.

Meanwhile Cartoon Network’s current cause-marketing programme Animate Your World will expand its continuing partnership with Boys and Girls Clubs of America (BGCA) to introduce nutritional and fitness elements into its computer animation program that young club members enjoy at more than 3,800 BGCA locations across the US. The CD Rom programme uses the latest in computer animation technology to give kids the tools to create their own animation while learning lessons about developing good character traits.

The programme will work in tandem with BGCA’s existing health and wellness initiative that empowers young people to make informed decisions about their physical, mental and social well being. This effort is endorsed by the US department of health and human services (HHS).

Cartoon Network executive VP and GM Jim Samples says, "Knowing that kids connect strongly with Cartoon Network’s characters, we integrated our most popular stars into an all-inclusive healthy lifestyles program that kids will relate to. It was important to us that these messages feel like they belong at Cartoon Network, where we strive always to remain fun, funny and fearless.

" That’s why we created a new permanent destination Movement Ink within our existing on-air environment, which will serve as a portal for key messages such as the importance of increasing time spent being active and making the right choices around nutrition".

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/Deloitte.jpg?itok=4oU7Xx11
Vernacular content consumers to be 2.5 times English by 2021: Deloitte

MUMBAI: Deloitte India has launched the eighth edition of its report on technology, media and telecommunications which predicts major advances in machine learning, voice over LTE (VoLTE) technology services and over-the-top (OTT) platforms, apart from other trends.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/break.jpg?itok=NI2aMi1o
IAA's new initiative seeks to end rigidity in office timings

A new social initiative titled #WorkToLiveToWork has been undertaken by the International Advertising Association’s (IAA) India chapter with Nandini Dias, managing committee member of IAA and CEO of Lodestar India, at the helm. Dias lost two colleagues in separate accidents related to railways...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/pvr.jpg?itok=x_vsjB5p
PVR promotes cleaner air

MUMBAI: Cinema exhibition company PVR Pictures has launched a new campaign called, #BeTheCommuter with an aim to promote clean air and curb pollution.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/Pursuite.jpg?itok=rXkZMDm4
Pursuite.com forays into furniture

MUMBAI: In a move to further expand its product categories, Pursuite.com, India’s first B2B e-commerce platform for hospitality procurements has announced its entry into furniture, fixture and equipment (FF&E) segment.  With over 50 brands and more than 5000 products from across the globe,...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/Digital.jpg?itok=LM0bBxXP
Digital will be core of ad budgets by 2020: DAN report

MUMBAI: The increasing penetration of digital media in India is creating huge opportunities for marketers to reach out to untapped audiences in newer ways than before. Marketers are getting innovative with the way they choose to advertise to their audience.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/voda.jpg?itok=llTNSmks
Vodafone brings back the Pug in AR

MUMBAI: Television viewers and spectators at Sunday’s grand finale of the Vodafone Premiere Badminton League broke into impromptu smiles when they realised they had unexpected company.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/smart.jpg?itok=5qxiMtZr
Smartworks shows tech-friendly office in new ad

MUMBAI: Provider of shared work spaces, Smartworks has launched its second brand video featuring the benefits of hassle free technology to enhance collaboration and productivity for its members.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/rs.jpg?itok=cJF-fG9v
Ramesh & Suresh get 'lost' again in Cadbury 5Star 3D

MUMBAI: Ramesh and Suresh are back and this time they are lost at a whole new level. Over the last twelve years, Cadbury 5Star has entertained viewers bringing to them ‘lost’ antics of the iconic duo of Ramesh and Suresh.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/amazon.jpg?itok=SP1ttU6t
Amazon says out with the old in Great Indian Sale ads

MUMBAI: E-commerce giant Amazon has launched its new campaign ‘Ab Sehan Kyun Karna’ in tandem with its first Great Indian Sale for 2018. The message to the customers is to do away with the old and usher in the new for the new year. The campaign features a series of ads on various situations in...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories