Television

Into the mind of a TV network programmer

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/02/08/TAM%20Media%20Research.jpg?itok=hq0NqGaz

How does a programmer really know he/she has hit the bull‘s eye with a story? Thinking of concepts and genres all the time; he/she could be toying with ten elusive ideas at one time.And when the time comes, might well chuck all the scripts in favour of an eleventh one.

It was with this end in mind that Indiantelevision.com decided to pick the brains of the people who bring the likes of Tulsi, Jassi and Simran into our homes. Some of them could well be referred to as the best programming brains in the country; professionals who have a natural flair for conceiving the right mix.

Mass entertainment channels (DD, Star Plus, Sony, Zee, Sahara) continued to dominate television space both in viewership and revenue in 2004, according to TAM Media Research. Hindi entertainment channels account for 40 per cent of the country‘s TV viewership and 52 per cent of total advertisement revenue

In a series of free wheeling conversations, these creative powerhouses reveal their likes, dislikes and offer their take on the programming paradigm shifts that have and are impacting the Hindi entertainment television landscape.

As Star India‘s Deepak Segal puts it, "Most of it is really on gut feel. But, yes - the rejection rate of stories and scripts is also very, very high." Then there are those like SET India‘s Tarun Katial who, along with gut feel, also swear by qualitative market research. Whereas Markand Adhikari feels the Indian audiences are not really ready for something new.

Before getting into some serious programmerspeak, a quick scan down memory lane of the shows that left their imprint on Hindi entertainment television is in order. Years back we had chartbusters like Hum Log and Buniyaad, which took the country by storm. Then came what was arguably the biggest TRP chartbuster of all time, Ramayan. After that however, it has been private C&S television that has set the agenda. There was the era of Tara and Amaanat on Zee TV, then came the subtle themes like Saans and Sailaab.

Cut to 2000 with the super success of KBC and then of course came in the Balaji K series that have endured even after the ultimate game show ended its run.

So what could the next big thing be?

While content remains king on the general entertainment channels; the search is also constantly on for the next big concept cutting across all SECs and markets. And with other niche channels eating into their pie, the task seems to be getting tougher. At the end of the day, they have to produce programming that brings in audiences and revenues. So, where does the buck stop?

In terms of content, the buck clearly stops at the programming head. He/she would funnel all the programming coming on to the channel along with a team of producers and creative professionals. With a large-scale perspective on content, a sense of creativity, the programming head should also be alert to strategy, business and advertising angles. The role can actually get very fuzzy at times. Many feel the thinking and preferences of a programming head can often be seen in the final look of the channel.

"We‘ve definitely evolved as an industry"

Deepak Segal - Executive VP Content and Communications, Star India

Read On
"I‘ve trained myself to like what the viewer likes"

Tarun Katial - Business Head, SET India

Read On
"We have definitely progressed technically but conceptwise we‘ve gone back in time"

Markand Adhikari - Vice Chairman and Managing Director, SAB TV

Read On
"TV is a progressive medium and content is the main driver"

Karuna Samtani - COO, SaharaOne

Read On
"India is too volatile a market to easily predict any definite trend"

Ashwini Yardi - Vice President, Programming, Zee TV

Read On

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/16/volley.jpg?itok=8Qd7RBy4
Pro Volleyball League players present Mumbai team jersey to Sunil Gavaskar

Pro Volleyball League stars Mohan Ukkrapandian from Kochi Blue Spikets (L) and Ranjit Singh from Ahmedabad Defenders (R) present the official UMumba jersey to Mumbaikar and cricketing legend, Sunil Gavaskar, who is a panellist on Sony Pictures Networks India’s live studio show, Extraaa Innings.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/16/nikhil.jpg?itok=NLbJtsSq
Nikhil Sangha’s Happy Anniversary has a powerful social message for all

While January 24 is observed as the National Girl Child Day across India, Nikhil Sangha’s short film ‘Happy Anniversary’ has a delicate yet poignant message for us all.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/16/vestil.jpg?itok=Wzy1A7Ba
Vestel Releases First CASTVs with Integrated Broadcast Pay TV Services

AMSTERDAM: Home appliance and consumer electronics manufacturer, Vestel has launched the first TVs which allow consumers to access premium pay TV services directly through their TVs without the need for a separate set-top box (STB), CI CAM or any other external device. The 43” UHD CASTV will be...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/16/dev.jpg?itok=WQ2-MW3W
Disney’s Marvel HQ to offer fresh content

The Walt Disney Company India is making some changes to its newly renamed channel Marvel HQ. To attract viewers, the chanel will undergo a content change. The channel aims to transport viewers into the world of epic storytelling told through inspiring characters and will reach out to kids 9+ (boys...

Television TV Channels Kids
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/16/Untitled-1.jpg?itok=9497NWug
Ad, subscription revenues drive Zeel numbers up for third quarter

The Subhash Chandra led Zee Entertainment Enterprises Limited reported 17.9 percent year-on year (y-o-y) growth in operating revenue at Rs 2,166.77 crore for the quarter ended 31 December 2018 (Q3 2019, quarter or period under review) as compared to the Rs 1,838.07 crore for the corresponding year...

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/15/dsport.jpg?itok=aG_5Yuxw
DSPORT to telecast marquee european tour events in india

DSPORT, a premium sports channel of Discovery Communications, will broadcast live , Marquee events from the European Tour 2019, Europe’s premiere and one of golf’s strongest professional tours featuring some of the world’s top professional golfers.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/15/tv_0.jpg?itok=VNea0CHD
TV18 boosts Network18 numbers for third quarter

Mukesh Dhirbhai Ambani’s media arm, Network18 reported improved numbers for the quarter ended 31 December 2018 (Q3 2019, quarter under review) as compared to the corresponding year ago quarter Q3 2018).

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/15/nm.jpg?itok=Saurl_Ya
PM Narendra Modi's interview with ANI News garners 5.9 mn impressions

Indian PM Narendra Modi gave an interview to ANI News on 1 January 2019. It raked in 5.9 million impressions in the Hindi news genre, according to BARC India.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/15/cc.jpg?itok=jIb76f5i
Comedy Central and BSF join forces to ‘Spread The Cheer’ among the Jawans in Jammu

Comedy Central – India’s leading 24-hour English Entertainment channel is committed towards making India smile and spreading cheer in citizens’ lives.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories