16 February 2005 Newsletter Subscription Email this Page Volume 12 - Issue No: 46
Adex Analysis





IT sector advt. on TV registers 237% growth
IT Sector advertising grows 237 per cent on television in 2004 compared to 2003.

Media, Advertising & Marketing Watch
ZeeTurner to leverage individual brand pull
Individual strengths of its channels to drive ad sales. An overhauled sales team is in place to bring in the numbers.

JP Singh new Virgin Atlantic India head commercial
Virgin Atlantic Airways has announced the appointment of JP Singh as the head of commercial for India.

Ma Foi: India Inc gunning for temporary staffing

Tetra Pak appoints Tabu as brand ambassador

Nokia to sponsor Mark Knopfler India concert

McDonald's, Coke unleash campaign with Sehwag

Guest Speak
Corporate Image Mythology
 NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (30 January 2005 to 5 January 2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (30 January 2005 to 05 February 2005)
Star Plus
Sony Entertainment
Sun TV
Zee Cinema
Zee TV
Gemini TV

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Today's Newsbreakers.......India
Live and let advertise
Levi's campaign gives push to mobile marketing
3's a company
Click to connect
3's a company
Full circle for full service?
Source:Economic Times
 
   
New strokes in the media buying canvas
Source:Financial Express
StarCom bags Rs 10-cr Voltas media account
Inzamam, Sourav don battle gear for LG's cause
ZEE to launch lottery channel Play TV
Turner beefs up ad sales team
McCann's Happydent White makes it to shots show reel
Source:Agency Faqs
   
   
Ad axe on Athens athlete
Source:Telegraph
International News
Google Signs VNU to AdSense Deal
ONDCP Trial: Seifert Takes the Stand
17 Saatchi Staffers Quit in Wake of Burns' Departure
RadioShack Puts $250 Mil. Global Account Into Play
$230 Mil. BofA Media Shifts to Initiative
  Source: Ad Week
   
Internet ad spend booms
LG Electronics sponsors Formula 1 season
VisitBritain appoints AdLINK
  Source:Media Week (UK)
   
Pepsi TV Ad with Chimp Draws Boycott Threat
  Source: Environment News Service
   
Commericial broadcasters to promote TV to advertisers
  Source: Media Bulletin
   
Tsunami Ad Boosts Site Traffic
  Source: DM News
   
RadioShack puts advertising account in nationwide review
  Source: Bizjournals.com
Everyone Loves 'Raymond,' Especially Media Buyers: Finale Spots Fetch $1.3 Million
DoubleClick To Search Marketers: Halt The Rush To Judgment
Study Finds Papers, Magazines More 'Influential' Than TV, Radio
Study: One In Five Teens Have Received Ads Via Cell
  Source:Mediapost.com
   
WPP plans to expand in China
  Source:The Star Online
   
Regulator raps "Welcome to the OC..." ad
  Source:MSN
   
47% of TV viewers believe primetime advertising is better
  Source:ZDNet
   
Comcast Names Communications Vet SVP-Marketing
  Source:Brand Week
   
Thailand Ad growth slows on spending cuts
  Source:Business Day Newspaper
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