MUMBAI: Tetra Pak has appointed National Award winner actor Tabu
as its new brand ambassador. She will be featuring in the latest
Tetra Pak commercials created by Leo Burnett, wherein she will be
promoting 'freshness and purity' of UHT Milk, double pasteurised
milk.
This ad campaign, comprising both TVCs and print commercials will
be unveiled this week across the country.
Speaking about the new brand ambassador, Leo Burnett
executive director Jayshree M Sundar said, "The campaign through
an innovative series of quick demos will highlight 'Kitchen Logic'
to Indian women. In fact it brings forth the goodness of milk in cartons."
Further
highlighting on the choice of the brand ambassador, she adds, "Choosing
the right brand endorser for this exercise was critical for us.
Someone who embodies the spirit of excellence and stands for honesty
and high performance. Much like the qualities of 'good milk in cartons.'
Tabu has been a consumer of carton milk and is very conscious of
fitness and healthy living."
Throughout the campaign, Tabu will focus on the purity, freshness
and preservative-free qualities of UHT Milk that doesn’t curdle
promoting it as an ideal nutrition sources for kids.
Tetra Pak began operations in India as a 100 per cent subsidiary
of Tetra Pak International, a Tetra Laval Company, in 1997.
Further
highlighting on the choice of the brand ambassador, she adds, "Choosing
the right brand endorser for this exercise was critical for us.
Someone who embodies the spirit of excellence and stands for honesty
and high performance. Much like the qualities of 'good milk in cartons.'
Tabu has been a consumer of carton milk and is very conscious of
fitness and healthy living."