Nokia to sponsor Mark Knopfler India concert

MUMBAI: Dire Straits' Mark Knopfler will be performing in Mumbai and Bangalore on 5 March and 7 March respectively. Knopfler will be performing some of the greatest hits of Dire Straits and will also strum his trademark guitars.

While Nokia is the presenting sponsor of the concert, the associate sponsors are VH1, Hutch, Pepsi and McDowell’s No 1 Soda.



Knopfler will perform at the MMRDA Grounds in Mumbai and at the Palace Grounds in Bangalore. Knopfler's India Tour is being produced by DNA Networks and tickets are priced at Rs 2500 and Rs 1000.

The concert will include all-time hits as Calling Elvis, Walk of Life, What It Is, Romeo & Juliet, Sultans of Swing, Money for Nothing, So Far Away, Brothers in Arms, Pyroman, Done with Bonaparte, Junkie Doll, Prairie Wedding, Speedway at Nazareth and Telegraph Road.



"To educate your ears, you should have enough reverence for music. You have to know old stuff - get right back into it, know it, feel it," says Knopfler.

Always playing it cool on stage, Knopfler gives his best to everything he does and lets his fingers express his passion for music. Sachin Tendulkar, a die-hard fan, is expected to attend the concert as a special invitee.

DNA Networks MD T Venkat Vardhan says, "Indian audiences are truly responsive. Our road map includes bringing the best classic as well as contemporary performers to India."



Knopfler was a journalist in his early days and covered the music beat until the urgings of his own guitar lead him to a career in music.  Known as one of the most respected and skillful guitarists in the music scene, Knopfler together with brother David, John Ilsley (bass) and Pick Withers (drums), founded the band Dire Straits in August 1977. The band got its name due to its habitual financial state!

Ever since their first album, also called Dire Straits, hit the stores in 1978, the band churned out a succession of albums. The Dire Straits magic took hold of music fans across the world in 1985 with Brothers in Arms, one of the biggest selling albums of all time. The album became a must-have for those wanting to exploit new CD and video technology. Sultans of Swing not only made a name for the band but also marked a turning point in rock history in 1998.

Knopfler has collaborated with such fellow greats as Bob Dylan, Van Morrison, Randy Newman, Buddy Guy, Tina Turner, Phil Lynott, Willy DeVille, Eric Clapton, Waylon Jennings, Chet Atkins, Phil Everly, Vince Gill, Paul Franklin, Kate and Anna McGarrigle, Paul Brady, Jeff Healey, Steely Dan, Sting, James Taylor and David Rawlings.

Latest Reads
Ogilvy India makes key top-level appointments

MUMBAI: Advertising agency Ogilvy India has announced the appointment of Prem Narayan as its new chief strategy officer and Balagopalan Ganapathy as the new head of planning, Ogilvy Mumbai. Narayan and Ganapathy have started in their respective roles with immediate effect.

MAM Media and Advertising People
SVG Columbus debuts with big wins at IAMAI's 8th India Digital Awards

SVG Columbus has been honoured with 2 Golds and 1 Silver by the Internet & Mobile Association of India (IAMAI) on its debut. For the record, SVG Media was acquired by Dentsu Aegis Network in April 2017. Post the acquisition, SVG Media launched Columbus – an agency focused on Data Driven...

MAM Marketing MAM
81% Indians find ads intrusive: KMB study

MUMBAI: A well-executed multichannel campaign is a thing of beauty. But over one in four of the campaigns we see are not well integrated, and consumers are much more critical than marketers about campaign connectivity. Also, less than half of all campaigns take full advantage of different channels...

MAM Marketing MAM
Vivo YouTube campaign saw better response using Vogon

MUMBAI: Chinese smartphone brand Vivo rolled out a digital campaign - ViewTube, giving a new wave to YouTube’s ongoing TrueView Ads. With the launch of its V7 model, Vivo leveraged Google’s Director Mix tool to launch a campaign that offers a unique creative solution to gauge higher viewer...

MAM Marketing MAM
Big Bazaar launches game to promote R-day sale

MUMBAI: Hypermarket chain from Future Group, Big Bazaar, has created a mobile game to promote its mega property, ‘Big Bazaar Sabse Saste 5 Din’. Designed and executed by L & K Saatchi & Saatchi, Big Bazaar’s innovative deal game is set to transform the shopping experience in India....

MAM Marketing Brands
Inito gives anxious couples hope through its new ad

The desire to have children is something that is harboured by millions of couples. But, in the eagerness to do so, many times this whimsical process ends up becoming strenuous and stressful for many. In order to help beat the woes for many such couples, Inito, a medical technology company, has...

MAM Marketing Brands
Vernacular content consumers to be 2.5 times English by 2021: Deloitte

MUMBAI: Deloitte India has launched the eighth edition of its report on technology, media and telecommunications which predicts major advances in machine learning, voice over LTE (VoLTE) technology services and over-the-top (OTT) platforms, apart from other trends.

MAM Marketing MAM
IAA's new initiative seeks to end rigidity in office timings

A new social initiative titled #WorkToLiveToWork has been undertaken by the International Advertising Association’s (IAA) India chapter with Nandini Dias, managing committee member of IAA and CEO of Lodestar India, at the helm. Dias lost two colleagues in separate accidents related to railways...

MAM Media and Advertising People
PVR promotes cleaner air

MUMBAI: Cinema exhibition company PVR Pictures has launched a new campaign called, #BeTheCommuter with an aim to promote clean air and curb pollution.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories