MAM

Ma Foi Survey: India Inc gunning for temporary staffing

MUMBAI: Indian Corporates are increasingly opting for temporary staffing reveals the quarterly Ma Foi Employment Survey - a quarterly study on Indian employment trends and opportunities conducted by HR services provider Ma Foi Management Consultants Ltd.

 

 

This quarter's (Jan-Mar) study has covered 2046 employers across 17 sectors in products and services category, with an employee base of 22.14 lakhs.

 

 

Ma Foi Employment Index (MEI) which tracks the pace of recruitment activity, is at 3.35 per cent. Product MEI is at 3.17 per cent and services MEI at 3.55.

The top ten sectors remain the same as compared to last quarter with IT and ITES leading the fray followed by education, training & consulting which has moved up the ranks from number nine to the third position in this quarter. Other top ten sectors include infrastructure, transportation & logistics, pharma, retail trade, healthcare, auto & auto ancillaries, and print media & entertainment

Region wise South India tops the MEI index followed by North, West and Eastern regions. The top five states for the quarter are Haryana, Tamil Nadu, Uttar Pradesh, Andhra Pradesh and Punjab. The top five cities on the MEI index are Chennai, Hyderabad, Bangalore, Delhi and Mumbai.

 

 

According to the study the national hiring confidence (NHC) for corporate India continues to be upbeat while pegged at 85 per cent. Healthcare joins the top league with ITES closely followed by IT. The NHC level across industries is 82 per cent and across services is 89 per cent.

The top ten segments in the NHC are Healthcare (100 per cent), ITES (100 per cent), IT (98 per cent), Print, Media & Entertainment (92 per cent), Pharma (91 per cent), Education, Training & Consulting (90 per cent), Auto & Auto Ancillaries (88 per cent), Chemical & Allied (84 per cent), Manufacturing (81 per cent), Textiles & garments (81 per cent).

The highest confidence level in hiring is projected by the Northern region followed by South, West and Eastern regions. The top five states in the NHC Index for the quarter are Haryana, Punjab, Himachal Pradesh, Goa and Chattisgarh and the top five cities are Delhi, Bangalore, Hyderabad, Ahmedabad and Chennai.

According to the survey findings temporary staffing through professional employer organisations is a trend fast catching up in India. Temporary staff comprised nearly 11.8 per cent of the employee base of the companies surveyed.

The survey predicts an increase of 11.47 per cent by the end of this quarter taking the employee base in the temporary staffing category to 12.84 per cent. The top ten sectors that would use flexi staffing in this quarter are Hospitality, Print, Media & Entertainment, Energy, Education, Training & Consulting, Telecommunications, IT, Chemical & Allied, BFSI, Pharma and Textile & Garments.

The Gender Balance in the companies under survey found that there was a wide divergence between various industry segments on the gender balance. On the whole, women constitute about 17 per cent of the workforce as compared to the 83 per cent constituted by their male counterparts.

Sector wise split shows that there is a greater presence of women in the services sector as compared to product sectors. The top five sectors that have greater presence of women are Healthcare, ITES, BFSI, Education, Training & Consultancy, IT and Textiles & Garments.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/anurag.jpg?itok=svdNEKHU
SVG Columbus debuts with big wins at IAMAI's 8th India Digital Awards

SVG Columbus has been honoured with 2 Golds and 1 Silver by the Internet & Mobile Association of India (IAMAI) on its debut. For the record, SVG Media was acquired by Dentsu Aegis Network in April 2017. Post the acquisition, SVG Media launched Columbus – an agency focused on Data Driven...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/Kantar.jpg?itok=xfY0XRLu
81% Indians find ads intrusive: KMB study

MUMBAI: A well-executed multichannel campaign is a thing of beauty. But over one in four of the campaigns we see are not well integrated, and consumers are much more critical than marketers about campaign connectivity. Also, less than half of all campaigns take full advantage of different channels...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/Vivo_0.jpg?itok=fExeXtdx
Vivo YouTube campaign saw better response using Vogon

MUMBAI: Chinese smartphone brand Vivo rolled out a digital campaign - ViewTube, giving a new wave to YouTube’s ongoing TrueView Ads. With the launch of its V7 model, Vivo leveraged Google’s Director Mix tool to launch a campaign that offers a unique creative solution to gauge higher viewer...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/bigbazzar.jpg?itok=0GsnoZ_x
Big Bazaar launches game to promote R-day sale

MUMBAI: Hypermarket chain from Future Group, Big Bazaar, has created a mobile game to promote its mega property, ‘Big Bazaar Sabse Saste 5 Din’. Designed and executed by L & K Saatchi & Saatchi, Big Bazaar’s innovative deal game is set to transform the shopping experience in India....

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/inito.jpg?itok=AwQJneLI
Inito gives anxious couples hope through its new ad

The desire to have children is something that is harboured by millions of couples. But, in the eagerness to do so, many times this whimsical process ends up becoming strenuous and stressful for many. In order to help beat the woes for many such couples, Inito, a medical technology company, has...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/Deloitte.jpg?itok=4oU7Xx11
Vernacular content consumers to be 2.5 times English by 2021: Deloitte

MUMBAI: Deloitte India has launched the eighth edition of its report on technology, media and telecommunications which predicts major advances in machine learning, voice over LTE (VoLTE) technology services and over-the-top (OTT) platforms, apart from other trends.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/break.jpg?itok=NI2aMi1o
IAA's new initiative seeks to end rigidity in office timings

A new social initiative titled #WorkToLiveToWork has been undertaken by the International Advertising Association’s (IAA) India chapter with Nandini Dias, managing committee member of IAA and CEO of Lodestar India, at the helm. Dias lost two colleagues in separate accidents related to railways...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/pvr.jpg?itok=x_vsjB5p
PVR promotes cleaner air

MUMBAI: Cinema exhibition company PVR Pictures has launched a new campaign called, #BeTheCommuter with an aim to promote clean air and curb pollution.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/Pursuite.jpg?itok=rXkZMDm4
Pursuite.com forays into furniture

MUMBAI: In a move to further expand its product categories, Pursuite.com, India’s first B2B e-commerce platform for hospitality procurements has announced its entry into furniture, fixture and equipment (FF&E) segment.  With over 50 brands and more than 5000 products from across the globe,...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories